Social Media Resources

Social Media as a marketing tool is becoming harder to ignore. It's rather inexpensive to maintain compared to conventional marketing strategies and it can promise some big returns for businesses that master it. For example, a business with a properly planned and implemented social media strategy can improve customer relationships, improve recruiting, reduce their customer service costs, improve their search engine rankings, increase their media coverage and influence sales.

For more information, contact Chris Henzig, Director of Communications, at (262) 408-6019.

Resources

• The Cost of Social Media Phobia - CFO.com
• 22% of Online Time Spent With Social Media - Social Media Examiner
• 4 Ways Social Media Is Changing Your Relationships - Social Media Examiner
• 9 ways to sell Social Media to the boss - Social Media Examiner

Case Studies

• How Clorox Engages Customers With Its Social Media Community - Social Media Examiner
• Credit Unions Talk About Social Media - CUContent.com

Getting started

• Steps to take to make social media work for CUs - CUNA News Now

• 9 Things to do Before Entering Social Media - Small Business Trends

Creating your Social Media Policy

• Social Media Policy: Why Your Business Needs One - CompuKol Connection
• Social Media Guidelines & Policies - CUNA White Paper
• Sample Social Media Policy
• Does Your Credit Union Have a Social Media Policy? - CUNAverse blog

Social Media Strategy

• Top 6 Social Media Mistakes And How to Fix Them - Social Media Examiner
• How to develop a Social Media content strategy - Social Media Examiner

• Social Media safety tips from The League 
• Social Media from a Technology Point of View - CUNA Councils White Paper 
• Top 5 Social Media Scams - Club Norton

Social Media monitoring tools

• Three Free Social Monitoring Tools Worth Exploration - Social Media Examiner

Social Media management tools

• 5 Superior Social Media Management Tools - Mashable.com
• 10 Extremely Helpful Social Media Management Tools - Business Insider

Facebook specific resources

• How to Create an Effective Company Facebook Page - Inc.
• 7 Facebook Marketing Tips From World’s Top Pros - Social Media Examiner
• Facebook Community Pages: What Your Business Needs to Know - Social Media Examiner
• 4 Proven Steps to Facebook Page Success - Social Media Examiner

• The Facebook Account of A Credit Union CEO - CU Innovators

Twitter specific resources

• 10 Top Twitter Analytics Tools - COMMS Corner

Additional resources

• Mashable - Provides insights on a wide range of social media topics including tools, new features of social media websites and more.
• Social Media Examiner - Strategy discussions, in addition to providing a wide range of tools to monitor social media networks.
• ReadWriteWeb -  A weblog that covers all aspects of technology including social media.
• Ragan Communications - Provides news and resources for corporate communicators with a heavy emphasis on social media.