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TeleConference: When Social Media Attacks

 

Thursday, May 22, 2014

10:00 - 11:00 am (CST)

 

Speaker: Barry Thompson, Fraud Educator

 

About the Program

Facebook, LinkedIn, MySpace, Google+ and other social media websites continue to change the world. Credit unions use the social networking phenomena as an effective method for attracting an ever-younger (and an ever-older) client base. In this session, we will review how this channel, unmonitored, can become a nightmare for public relations. A successful social media attack could, in one day, cause the credit union to lose market share and accounts and produce negative publicity that might eventually cause a credit union to merge. This presentation emphasizes the need to monitor your credit union’s image as it appears on social media websites. We will discuss case studies – and proactive solutions that will keep your credit union in the “Like” category.



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