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Webinar: Facebook 101 Getting Started: Policies, Risk Assessment & Next Steps

 

Wednesday, February 13, 2013

 

Speaker:  Eric Cook, WSI Internet Consulting

 

About the Program

Your credit union has finally made the decision to jump into the world of social networking and wants to start using Facebook. As the world’s number one social network, it’s certainly a good place to start. Over one billion people are part of this global community. Since “you never get a second chance to make a first impression,” how can your credit union prepare for the transition into the online social world?

 

What steps are needed to get started quickly, but also ensure you’ve dotted your “i”s and crossed your “t”s? This session is intended for the newer business user to Facebook. It will address the issues surrounding Facebook and how they impact a credit union’s participation and engagement strategy.

 

HIGHLIGHTS

  • Document the important conversations leading to your credit union’s involvement in social networking, including proper risk and readiness assessment tool strategies
  • Compliance risks: advertising, retention, and liability
  • Is Facebook the right place for your credit union? Setting accomplishment expectations
  • Importance of staff training so employees understand why your credit union is launching a Facebook page and how to communicate this to members
  • Whether to provide Facebook access to credit union employees and the pros and cons for giving them access
  • Basic elements of Facebook page layout: how to leverage the cover photo, applications, and timeline to ensure people are informed and keep coming back
  • Content-creation strategies: get your posts seen by under standing Facebook’s EdgeRank and what it means when you produce page content


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