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TeleConference: The Overlooked Majority: Women

 

Tuesday, June 24, 2014

10:00 - 11:00 am (CST)

 

Speaker: Sue Malo, Great Lakes Credit Union

 

About the Program

Especially when it comes to financial services, women have not been marketed to effectively according to the research. In fact, a lot of credit unions are ignoring them. However, there is more to it than just featuring women in ads…The purchase power of women continues to increase given an arsenal of tools and resources along with an inherent desire to share what works with others. Women are now responsible for nearly three-quarters of all household spending; 59% are in charge of household finances, while 30% collaborate with a partner on managing those finances. In addition, women hold great sway over how and where their children bank. There is a substantial gender difference between men and women when it comes to financial literacy. Financial literacy is even more crucial for women as divorce rates rise, single motherhood becomes more common and women’s lifespans continue to outpace men’s. Credit Unions that earn the loyalty of female members aren’t only tapping into their ever increasing earning power, but also their roles as household CFO’s.

 

Positioning the credit union as being proactive to women and speaking to them on their terms is a marketing strategy designed to attract women and retain them as members. Learn how one credit union created a “ladiesonly” event to position themselves as female friendly.



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