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Use the Scorecard to showcase the value of credit unions


Want to illustrate how the "Credit Union Difference" helps members and communities? Point to the Scorecard at www.theleague.coop/scorecard, or order hard copies of it, to communicate the tremendous value of Wisconsin credit unions. Data and other information in the print edition has been updated this fall.

 

Produced by The League to educate state and federal lawmakers and media about the impact of member-owned financial institutions on our state and its citizens, you can also use it to:

 

  • Train staff

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The League produces the Scorecard to explain the value of credit unions statewide. Order hardcopies or point to its contents at www.theleague.coop/scorecard.

 

  • Educate your board & volunteers

 

  • Continue relationship-building with legislators, especially on tax advocacy

 

  • Inform SEGs or local businesses

 

  • Provide background at community events/speaking engagements

 

  • Create dialog with media, offering examples of your CU's own member- and community-service successes

 

  • Celebrate at your annual meeting

 

  • Tout credit unions during October's Co-op Month/International CU Day

 

  • Develop relationships with local schools or students

 

  • Inspire your youth group or youth advisors

 

  • Highlight credit unions' successes at branch openings, ground breakings, etc.

 

  • Showcase credit unions' value at chapter legislative nights

 

  • Convey the "Credit Union Difference" among virtually any audience

 

The Scorecard showcases the success of Wisconsin credit unions’ REAL Solutions – voluntary programs and services offered by credit unions to help members and communities. It shows that credit unions do the right thing for consumers and communities without any state or federal mandates requiring it.


"Credit unions are united for good," says League VP of Government Affairs Tom Liebe. "The Scorecard shows policy makers and opinion leaders exactly how credit unions have been socially responsible, returning billions of dollars to their members annually and offering services that improve the quality of life locally."


"As legislators feel increased pressure to find additional tax revenues, they should never struggle to answer whether credit unions are making good on their tax status. The Scorecard sees to it that they don't," Liebe added.


Feel free to link to the Scorecard information online anytime, particularly as part of press releases or the section of your web site that explains your community impact.


If you need to order hard-copies, please limit your quantity request to what you will use immediately.


Contact Chad Helminak at (608) 514-0080.

 


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The Unite for Good effort is an internal growth strategy developed by CUNA in conjunction with its Board, state leagues, credit unions and system partners. The plan's action steps – to remove barriers, increase awareness and foster service excellence–are aimed at helping more credit unions become their members' primary financial institution by compelling members to see credit unions as their best financial partner. Read more articles in our Unite for Good series.

 

©2005 Wisconsin Credit Union League. All rights reserved.
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