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Upcoming League Events


Finding Your Edge in a Crowded Market


Tuesday, July 30, 2013

10:00 - 11:00 am CST


Speaker: Joe Sullivan, Market Insights


About the Program

At a time when the largest financial institutions hold nearly 50 percent of total U.S. deposits and industry consolidation is unrelenting; gaining a competitive advantage may seem like a thing of the past. Yet shifts in the economy and demographics have introduced a series of new opportunities for credit unions to be able to recognize them and respond accordingly.


This session will guide participants through three steps that they can follow to identify and take advantage of new market opportunities:

  • Researching your market,
  • Refining your brand position, and
  • Repositioning your institution to align with available market opportunities.

Related Files
Printable Brochure (Adobe PDF File)

Related Links
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