Webinar: Creating a Social
Media Policy & Strategy That Everyone Can "Like"
Tuesday, March 4, 2014
2:00 - 3:30 pm CST
Speaker: Eric Cook, WSI Internet Consulting
Whether your financial institution has been using social media for years
or is just getting started now the FFIEC has finally issued their formal
guidance on social media.
As a financial institution, in a regulated and compliance-focused world,
how can you be sure you are spending your time wisely and connecting
with your fans, followers, and community while remaining compliant? This
webinar will address key policy elements and how to develop a strategy
that ensures maximum engagement, while complying with the FFIEC
Main elements of the FFIEC and their final guidance on social media
– and what that means for your financial institution
Learn “what’s new” to help you further build
engagement with popular social networks like Facebook, LinkedIn,
Twitter, and YouTube
New social networks that are gaining popularity like Instagram,
Pinterest, Snapchat, etc. – are they worth your attention?
How to measure your ROE (return on engagement) to determine which
efforts are paying dividends and worth continuing
Will paid promotion (especially on Facebook) need to be part of your
2014 plan to increase the chances your message will be heard?
Ways to leverage your workforce and turn them into a social media
salesforce to increase exposure and amplify your message to the rest of
the social world