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About The League

Image...because advocacy gives members a voice


The latest in a series about the value of League membership


The League and its members’ shared goal is to represent the interests of more than two million Wisconsin consumers who want to retain the right to belong to a not-for-profit, member-owned financial institution that benefits the hard working families and communities of this state. We accomplished a lot together in 2013!


Using stories of service to members and Wisconsin communities, credit union Activists cultivate pro-credit union allies in government and the media as part of a statewide public relations and advocacy campaign called "1 with The League."


Your League membership is essential to continue the promotion, protection and preservation of credit union benefits and to bring the difference to the attention of public officials. Working together in 2013 The League:


  • Worked to remove regulatory burdens on credit unions. The League proposed a package (one bill introduced and one being drafted) of approximately a dozen regulatory changes to the legislature that would streamline, improve and provide clear direction for credit unions.


  • Protected credit unions by preserving our independent regulator. We thwarted a Wisconsin Bankers Association-led attempt to eliminate the independence of the state Office of Credit Unions in the state Budget Bill.


  • Defeated negative legislation. We killed harmful bill amendments that would have placed unnecessary statutory limits on the permissible activities of CUSOs.



  • Showcased the value of credit unions’ current corporate tax status. Through unprecedented grassroots activity and creative advocacy, including dozens of presentations and special events, we sent Congress a clear message that the current credit union corporate income tax status is valuable and must be protected.


  • Made over 47,000 contacts to policymakers through our Grassroots Action Center, in-person visits, phone calls, letters, postcards, posters and social media. Activists encouraged lawmakers, Governor Walker, Obama administration officials and regulators to support pro-credit union issues including but not limited to: the corporate income tax exemption, protecting the independence of the Office of Credit Unions, member business lending, activities of CUSOs, student lending, foreclosures, incidental powers, a centralized agricultural lien system, credit card marketing practices, and the Credit Union Review Board.


  • Monitored more than 100 proposals introduced in the Legislature and Congress throughout this term, diligently tracking bills that could affect credit unions and their members and lobbying legislators and Administration officials on dozens of proposals.


  • Held numerous in-person meetings with key regulators. Activists participated in League-facilitated roundtable discussions with the Department of Financial Institutions and Office of Credit Unions. Read more about our work on regulatory issues.


  • Developed and strengthened relationships with state and federal legislators at the League's State GAC, CUNA GAC, Hike the Hill in D.C., credit union chapters and in-district meetings.


  • Expanded credit unions’ involvement in REAL Solutions®, which helps demonstrate the Credit Union Difference and, in turn, the value of preserving credit unions’ income tax exemption.


  • Circulated the Scorecard for Wisconsin Credit Unions. This report details how credit unions deliver value to their 2.4 million member-owners and their communities. These powerful and practical examples protect credit unions from additional costly regulation and taxation by showing the realities of the Credit Union Difference.  By December 6, Wisconsin credit union CEOs are being asked to help update the piece by completing a short survey with their own service information.


  • Used Credit Union House across from the State Capitol as a high profile command center for advocacy initiatives. It is a central point for educational seminars, legislative briefings, fundraisers, meet and greets and committee meetings. Credit Union House also symbolizes that credit unions matter to their member-owners and are here to stay.


  • Sponsored and hosted events for credit union champions.


  • Connected with lawmakers at meet and greets, fundraisers, chapter legislative nights, in-school branch openings, regular branch openings, credit union office tours and at local public service, benevolent and business events.


  • Strengthened the credit union industry through political advocacy. We increased the number of credit unions and credit union employees that advocated for credit unions through the use of state and federal PACs and individual Members’ Conduit Accounts.


  • Generated media coverage for pro-credit union stories and used email and Facebook to share League press releases and opportunities for media coverage with credit union participants on the Marketing Communications Team.


  • Offered professional networking opportunities for Activists and Young Professionals at the State and CUNA GACs and Hike the Hill in D.C.


  • Expanded access to advocacy events through scholarships.  


"The credit union world is complex. So is government," said Tom Liebe, The League’s VP of Government Affairs.

"From existing compliance burdens to new rules and regulations, the government plays a massive role in how your credit union operates minute-to-minute and how you’re ultimately able to meet all of your members’ needs. Those complexities can be made better or worse depending on our level of engagement and the presentation of our unified voice. Few things can or ever will be as important to your credit union as your involvement in government relations."


Our entire article series about what we have accomplished together in 2013 as a united League is archived at

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