Filene: tap innovations in saving money and
The Filene Research Institute – the
credit union movement's "think tank" in Madison – invites credit
unions to tap the latest innovations in saving money and serving
members, as well as its extensive library of research findings that can
help your credit union make strategic leaps forward.
Two new pilot programs will shift into high
gear in early 2013. They include:
Leeflet, a program that explains how credit unions have reduced
brochure expenses by as much as 75% - and increased member usage of
credit union services—by offering targeted materials online. The
pilot will build on their success of an "open" rate of more than 70% and
a click-through rate higher than 25%. It also demonstrates a new way to
track what members are reading for more effective follow-up.
QUEsocial,a program that offers a solution for credit unions to
drive business by improving their social media efforts. Pilot
participants will build an internal network of socially engaged team
members beyond just marketing to include areas like recruiting, member
service, product development and more. Better use of gaming and
analytics will also offer new avenues to boost member engagement and use
of credit union services.
Filene's i3 projects(focusing on ideas,
innovation and implementation) assimilate and share with credit unions
nationwide proven best practices regarding movement's most pressing
challenges. Be sure to browse Filene's library ofresearch reportsto tap those
For a fast glimpse at what
Filene has unearthed to help credit unions on issues like strategy,
lending, consumer behavior, marketing, credit union profitability,
governance and much more, check out101 Things: a
snapshot assembled by the Filene Research team to light your path to
important improvements at your credit union.