Filene: tap innovations in saving money and serving members

The Filene Research Institute – the credit union movement's "think tank" in Madison – invites credit unions to tap the latest innovations in saving money and serving members, as well as its extensive library of research findings that can help your credit union make strategic leaps forward.

Two new pilot programs will shift into high gear in early 2013. They include:

Leeflet , a program that explains how credit unions have reduced brochure expenses by as much as 75% - and increased member usage of credit union services—by offering targeted materials online. The pilot will build on their success of an "open" rate of more than 70% and a click-through rate higher than 25%. It also demonstrates a new way to track what members are reading for more effective follow-up.
QUEsocial, a program that offers a solution for credit unions to drive business by improving their social media efforts. Pilot participants will build an internal network of socially engaged team members beyond just marketing to include areas like recruiting, member service, product development and more. Better use of gaming and analytics will also offer new avenues to boost member engagement and use of credit union services.

Filene's i3 projects (focusing on ideas, innovation and implementation) assimilate and share with credit unions nationwide proven best practices regarding movement's most pressing challenges. Be sure to browse Filene's library of research reports to tap those resources!

For a fast glimpse at what Filene has unearthed to help credit unions on issues like strategy, lending, consumer behavior, marketing, credit union profitability, governance and much more, check out 101 Things: a snapshot assembled by the Filene Research team to light your path to important improvements at your credit union.

Questions? Contact Filene today!