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News Archive

Campaign makes Oakdale CU’s members its spokespeople


When Oakdale Credit Union wanted to promote the credit union as a whole it found a solution in The League Marketing Agency’s marketing campaign, The Credit Union StoryTM.

 

The customizable campaign, which uses member testimonials to promote various aspects of a credit unions’ product, service or philosophy, was exactly what the credit union was looking for in an ad campaign.

 

“We liked that our members were our spokespeople, because who knows us better than they do?” said Cindy Ravenscroft, Marketing Specialist.

 

The credit union, which hadn’t had the opportunity to use professional advertising until this affordable campaign was offered, received inquiries from members and the community within the first week.

 

The credit union plans to continue to use the campaign and has incorporated different methods to get members to share their stories including a blog and a giveaway.

 

Get The Credit Union Story™ campaign for your credit union – contact the League Marketing Agency at (800) 242-0833 for more information. Or see the campaign in action by visiting The Credit Union Story™ website.


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