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News Archive

More cowbell? Is your CU stuck or ready to innovate?


Matt Davis, Director of Innovation for the Filene Research Institute, will share a ideas and best practices at The League's Innovators & Educators Roundtable August 15 to help your credit union stop doing what doesn't work and start doing what does work to create loyal, financially literate and responsible borrowers who can help your credit union prosper.

 

"I hear a lot from credit unions that they've revised their brochures or created new seminars and still the turnout isn't what they want or they're not getting the results they want with members," Davis said.

"But therein lies the problem; if they’re not really in tune with what members are doing, what members relate to and what makes them tick, they're just going to keep adding more cowbell to their efforts instead of doing something more appropriate to be more effective in improving borrowing habits, encouraging better behaviors and so on," Davis added.

Attendees at the Roundtable, taking place at the Madison Concourse Hotel, will learn how to get "unstuck" as Davis shares:

  • What works and doesn't work with financial literacy efforts?

 

  • Lift – a program that lowers interest rates for on-time payment behavior

 

  • Debt in Focus – a program that helps consumers face financial problems anonymously so they can take corrective steps

 

 

  • Concepts affecting the financial environment like game thinking 

 

  • Best practices from all sectors of the financial industry that help consumers make better choices 

 

Davis will be joined by popular consultant and industry blogger Josh Allison at the Roundtable. Both will shake up how credit unions communicate their value and improve members' financial position for increased loyalty and bottom line success.

Save $50! We've extended the early-bird registration deadline for the Roundtable to August 1.


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