When we reach the 100 millionth member
milestone, nearly 1 in 3 Americans will be members of credit unions
Benefit primarily from their credit
union’s operations, because there are no shareholders or
Wall Street investors.
Share in their credit union’s
earnings through higher rates on savings accounts, lower loan
rates and lower and fewer fees on financial services.
Preserve a way to ensure benefits flow to
themselves and their communities because of credit
unions’ local ownership and cooperative structure.
Wisconsin credit unions' value to members and
communities is detailed in the Scorecard.
Ask members for a "selfie" to celebrate
America’s 100 million credit union members
Some time in August, the U.S. credit union
movement is expected to add the 100 millionth member, offering credit unions a
great opportunity to engage their members in the celebration and
increase their loyalty.
Credit unions nationwide are invited to help
"put a face" on the credit union movement as it reaches this milestone
by urging members to submit a selfie that will display with others on
the new website www.americascreditunions.org.
Members can visit the site to upload their selfies and share why
they’re proud to be members. The site is growing rapidly.
Members can also use social media to
submit selfies using the hashtag #100MM on Google+, Facebook,
Instagram and Twitter.
Credit unions are encouraged to seek selfies
from members to create buzz on social media while enlarging the collage
online. Sample materials credit unions can use to engage their members
are being added to CUNA's website.
Recent research conducted by CUNA revealed
that engaging members in understanding the credit union difference and advocating on its
behalf increases member loyalty.
For more information, contact CUNA’s
Grassroots Manager Adam Engelman.