Successful searches on CU-finder site could
grow with your input
In Wisconsin in 2011, 4,309 consumers from 206 cities searched www.aSmarterChoice.orgfor
credit unions to join, and 1,618 of those searches yielded a match. You
can boost that success – and capture more consumers eligible to
join your credit union – by adding more detailed information about
your credit union to the site.
In 2011, Wisconsin ranked 17th in the number
of total visitors to the website, which has become the premier resource
for media to point to any credit union nationwide that consumers can
join. Wisconsin came in just behind Maryland with 4,406 site visitors
and Washington, D.C. with 3,924 visitors.
Nationwide, 187,793 people visited the site
233,107 times from March (when it was launched) to December last year.
Roughly 80% of those were new visits. And from that traffic, 104,985
people found 179,786 credit unions they were eligible to
Not surprisingly, the largest burst of traffic
for the site came in the weeks surrounding Bank Transfer Day, when media nationwide reported on the social media campaign
that urged consumers to ditch their banks. Wisconsin saw 800 visits to
the site in October alone – almost double what was seen in August
– and more than 1,689 visits in October and November.
Credit unions can help ensure an effective
search – and gain new members – by updating the basic
information that’s on the site including the credit union’s
contact information, main office and branch locations, field of
membership and affiliation. Credit unions can include up to four
links such as to your member website or your Facebook or Twitter pages,
provide an email address as a first point of contact and provide
either a marketing message or list of select employee groups that can
The more detail a credit union provides, the
more likely a consumer will complete a successful search.
All Wisconsin credit union presidents received
a username and password to edit their information. Presidents can, in
turn, add (or delete) other users to help manage the information. Credit
unions can add, change or delete information from the site at any