Advocate the CU Difference with the REAL
The new REAL Solutions Scorecard for Wisconsin Credit
Unionsfor 2011 is available to teach the CU
Difference and build pro-credit union relationships with lawmakers,
media and others in your community. Encourage your staff and directors
to read it and share it!
The Scorecard showcases the success of
Wisconsin credit unions’ REAL Solutions – voluntary programs
and services offered by credit unions to help members and communities.
It shows that credit unions are socially responsible without any state
or federal mandates requiring it.
Each year, the piece is shared with:
Lawmakers. Hardcopies of the Scorecard are
distributed annually by Activists to state legislators during the
League’s state Government Affairs Conference and with
Wisconsin’s Congressional delegation during CUNA’s
Governmental Affairs Conference. Wisconsin lawmakers see highlights of
its contents again as part of the League’s monthly newsletter, For
the Record. Chapters have also used the Scorecard during legislative
nights in which lawmakers have been invited guests. Activists also refer
lawmakers to the Scorecard as they continue dialog with them throughout
the year at branch openings, ground breakings or meet and greets.
Media. Hard copies including a press releaseare mailed to newsrooms statewide. Links in additional press
releases that the League emails to media throughout the year serve as an
ongoing resource for reporters and editors.
Facebook users. The League’s
followers on Facebookreceive information and updates from the Scorecard as new
statistics and information become available.
The online versionof the
Scorecard will be updated throughout the year, and encourages readers to
visit the "REAL Solutions – For a Reason" website. This site
features video testimonials from credit union staff, directors and
members explaining how credit unions improve the quality of life in
Wisconsin communities. All Wisconsin credit unions are urged to contribute1-2 minute videos explaining their successes providing
REAL Solutions locally.
"Lawmakers refer to this publication when they
need a definitive source illustrating the unrivaled value that credit
unions provide for consumers," says VP of Government Affairs Tom
Liebe."The Scorecard memorializes the depth and breadth of credit
unions’ social responsibility and community support, which reaches
far beyond the massive $201 million credit unions saved their
member-owners in 2011 alone."
Credit unions can order hard copies of the
Scorecard for staff, board or legislative meetings or as leave-behinds
for community events. Contact Christine Henzigat (800) 242-0833, Ext. 6019. Please limit quantities to what
you will use immediately. Or access the content any time at www.theleague.coop/scorecard.
Advocate the CU Difference with the REAL Solutions Scorecard