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Solution Spotlights

Ground Breaking New POS Interchange Strategy for STAR Members

 

As part of a long-term strategy to help members promote PIN-secured debit at merchant locations and stimulate new debit card issuance and usage, the STAR Network has modified its STAR POS interchange strategy.  By creating specific interchange categories, the new program can help build revenues in fast-growing segments that were traditionally cash and check-based.

 

“STAR believes that PIN-secured debit offers many advantages, including a more secure and convenient payment option for consumers and merchants,” says Kevin Barry, General Manager of the STAR Network. “To supplement the member benefits of our new interchange rates, STAR also continues its product innovation efforts through the development of new payment and transaction types, and new merchant categories. You will hear more about these initiatives throughout the year.”

 

In addition, a new All-STAR program was created to offer additional revenue opportunities to financial institution members choosing STAR as their preferred PIN POS network. To earn the highest STAR interchange, all of a financial institution’s BINs must participate in STAR, be included in the ALL STAR BIN table and route all POS transactions, excluding signature debit transactions, through the STAR Network.

 

For more information please contact Ben Schweder, Vice President – W.C.U.L. Services Corp., at (800) 242-0833, Ext 6026.


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