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Wisconsin Credit Union Foundation

12 Key Elements of an Effective Digital Marketing Strategy

If you’re wondering whether to focus on online advertising, growing your email newsletter subscribers, creating organic visibility in the search engines with an SEO strategy, or venturing into the world of marketing automation, this is the webinar for you.

May 25, 2017 02:00 PM   -­­  May 25, 2017 03:30 PM
CT
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Type of Event
On Demand Webinar

Who Should Attend
  • On Demand
  • Webinars
  • Marketing

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Description

Building an effective digital marketing strategy can seem like a daunting task. While the concept of traditional marketing and advertising may be familiar, understanding and properly using the plethora of digital tools is more challenging. There’s no shortage of options for online marketing. Selecting the right strategy and choosing how to implement it to ensure relevance for your members are critical to your success. The best part is that because it’s all digital, measuring ROI and effectiveness is much easier than traditional means… if you know what you’re doing!

If you’re wondering whether to focus on online advertising, growing your email newsletter subscribers, creating organic visibility in the search engines with an SEO strategy, or venturing into the world of marketing automation, this is the webinar for you. It will identify the 12 key (and most powerful) digital marketing activities available, and how to best use them. You’ll learn how these “digital dozen” interconnect with one another and understand the big-picture components of a successful digital marketing strategy that will put you on the right track.

Learning Objectives

  • 12 key digital marketing strategies and how they relate to the financial industry
  • Ways to build a successful campaign that will measure and track ROI to know what is (and is not) working
  • How each key element can complement and influence the others – making your digital campaigns even more effective
  • Ways to stay top-of-mind with your accountholders across multiple digital channels and reinforce your institution’s message

Speaker

Eric C. Cook, WSI Digital Marketing ​

Download the brochure >>