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Wisconsin's Credit Unions Unite for Good
Wisconsin Credit Union Foundation

Developing, Maintaining & Sustaining Brand Loyalty

Explore the current landscape of the financial industry and how it has altered consumers’ brand experience.

Jul 17, 2018 02:00 PM   -­­  Jul 17, 2018 03:30 PM
CT
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Type of Event
Webinar

Who Should Attend
  • Webinars
  • Marketing

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Description

Financial institutions offer many of the same products and services to their accountholders. So, how do you differentiate yourself and maintain member loyalty once you earn their business? This webinar will address the current landscape of the financial industry and how it has altered consumers’ brand experience. You’ll learn the reasons for brand loyalty among the many generations served by the financial industry. This program will also look at the development and maintenance of today’s modern brands within and outside the financial sector and delve into what loyal members have come to expect.

Learning Objectives

  • Discussion behind the meaning of a brand and how it ties into a company’s corporate identity
  • A look at the history of some great brands; what worked, and what caused them to fail
  • A look at some of today’s effective brands and the stories behind their success
  • Why your brand must play a part in every touch piece and interaction with your member
  • How corporate culture and buy-in from the C-Suite matters
  • New digital technologies that enhance members’ experience with your brand
  • How a credit union’s vision, mission, and values must be reflected in your brand

Speaker

Alexandra “Ali” Mandell, Opportunity Bank of Montana