BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 13.3//EN BEGIN:VTIMEZONE TZID:Central Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Central Standard Time TZOFFSETFROM:-0500 TZOFFSETTO:-0600 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Central Daylight Time TZOFFSETFROM:-0600 TZOFFSETTO:-0500 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:It&rsquo\;s like oxygen. The importance of effective marketing can&rsquo\;t be over stated. It breathes life into banking by highlighting what your institution has to offer &ndash\;and inviting consumers and bus inesses to partake. But advertising is heavily regulated and tech-based ma rketing&rsquo\;s broad applications provide plenty of room for landmines. This webinar will detail the dos\, don&rsquo\;ts\, and best practices for tech-based marketing so you can reduce risk and compliantly reach both new and prospective accountholders.\nLearning Objectives\n\n Identify whic h compliance requirements apply to tech-based marketing\n Verify compli ance with the CAN-SPAM Act requirements for email ads\n Explain when an d how the &ldquo\;one-click&rdquo\; rule can be used for electronic ads\n Understand TCPA consent requirements for marketing calls and texts\n Manage risks when promoting an online sweepstakes or drawing\n\nSignifica nt time and resources are spent marketing to consumers online\, including smartphones and emails. This webinar will address the regulatory requireme nts and best practices to reduce the risks of tech-based marketing\, while successfully promoting the institution&rsquo\;s products and services. Ma rketing campaigns using text messages and auto-dialers will be analyzed. C ompliance requirements for electronic advertisements\, websites\, social m edia\, and email marketing will be examined. Specific focus will be on usi ng the &ldquo\;one click&rdquo\; rule to provide disclosures\, the CAN-SPA M Act requirements\, and managing risks related to unfair\, deceptive\, or abusive acts or practices (UDAAP). Join us to learn common issues and how to compliantly use technology to reach new and existing accountholders. DTEND:20210316T203000Z DTSTAMP:20240328T182039Z DTSTART:20210316T190000Z LOCATION: SEQUENCE:0 SUMMARY:Federal Requirements for Tech-Based Marketing: Websites\, Social Me dia\, Robo Calls & More UID:RFCALITEM638472288397168391 X-ALT-DESC;FMTTYPE=text/html:
It&rsquo\;s like oxygen. The importance of effective marketing can&rsquo\;t be over stated. It breathes life into ban king by highlighting what your institution has to offer &ndash\;and inviti ng consumers and businesses to partake. But advertising is heavily regulat ed and tech-based marketing&rsquo\;s broad applications provide plenty of room for landmines. This webinar will detail the dos\, don&rsquo\;ts\, and best practices for tech-based marketing so you can reduce risk and compli antly reach both new and prospective accountholders.
\nLearning Obje ctives
\nSignificant time and resources are spent marketing to consumers onlin e\, including smartphones and emails. This webinar will address the regula tory requirements and best practices to reduce the risks of tech-based mar keting\, while successfully promoting the institution&rsquo\;s products an d services. Marketing campaigns using text messages and auto-dialers will be analyzed. Compliance requirements for electronic advertisements\, websi tes\, social media\, and email marketing will be examined. Specific focus will be on using the &ldquo\;one click&rdquo\; rule to provide disclosures \, the CAN-SPAM Act requirements\, and managing risks related to unfair\, deceptive\, or abusive acts or practices (UDAAP). Join us to learn common issues and how to compliantly use technology to reach new and existing acc ountholders.
END:VEVENT END:VCALENDAR