BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 13.3//EN BEGIN:VTIMEZONE TZID:Central Standard Time BEGIN:STANDARD DTSTART:20231102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Central Standard Time TZOFFSETFROM:-0500 TZOFFSETTO:-0600 END:STANDARD BEGIN:DAYLIGHT DTSTART:20230301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Central Daylight Time TZOFFSETFROM:-0600 TZOFFSETTO:-0500 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Does dealing with online marketing analytics leave you feeling dazed and confused? Don&rsquo\;t let the sheer volume of data be your undo ing. Using straight forward lay terminology\, this practical webinar will teach you how to measure\, manage\, and corral the data.\nLearning Objecti ves\n\n Recognize the value of tracking and analyzing data as part of t he big picture of strategic marketing and promotional efforts\n Identif y the various sources of data you want to capture and how they will help b uild the story of your efforts\n Explore the different data collection options you already (likely) have from across your website\, email marketi ng\, social media\, marketing automation\, and possibly third-party provid ers\n Leverage free (and some paid) tools such as the Google suite of s ervices (i.e.\, Analytics\, Search Console\, Tag Manager\, Optimizer) and others in gathering and understanding key website visitor behavior and per formance\n Tie in your social networking data to determine what types o f posts and activities are moving the needle (and if they are not\, what y ou should do about it)\n Develop a reporting process to make it easier for data to be shared among others at your institution to help tell the st ory of your digital engagement efforts\n\nIn today&rsquo\;s digital age th ere is a wealth of data available on your website visitors\, the actions t hey take\, where they came from\, what your social fans are doing across y our various channels\, and so much more. The sheer volume of data can easi ly make your head spin! To many financial marketers\, having a clear under standing of what to measure and where to find that data can be a bit of a challenge. This session will explore many of the key &ldquo\;digital data points&rdquo\; that should be tracked and what they mean to your online su ccess.\nIt&rsquo\;s important to understand where all the data &ldquo\;liv es&rdquo\; and develop a way to capture and analyze information to help id entify trends (both good and bad)\, which will then help shape the directi on of existing and future campaign efforts. This webinar will explore the fundamental reasons for data collection\, review the various sources\, exp lain what expectations you should have based on benchmarks and historical comparison\, and then address ways to report and understand what it all me ans so you can make actionable decisions for improvement. DTEND:20220608T203000Z DTSTAMP:20240328T232429Z DTSTART:20220608T190000Z LOCATION: SEQUENCE:0 SUMMARY:Measure It to Manage It: Understanding Analytics & How to Determine Online Success UID:RFCALITEM638472470699704919 X-ALT-DESC;FMTTYPE=text/html:
Does dealing with online marketing analytic s leave you feeling dazed and confused? Don&rsquo\;t let the sheer volume of data be your undoing. Using straight forward lay terminology\, this pra ctical webinar will teach you how to measure\, manage\, and corral the dat a.
\nLearning Objectives
\nIn today& rsquo\;s digital age there is a wealth of data available on your website v isitors\, the actions they take\, where they came from\, what your social fans are doing across your various channels\, and so much more. The sheer volume of data can easily make your head spin! To many financial marketers \, having a clear understanding of what to measure and where to find that data can be a bit of a challenge. This session will explore many of the ke y &ldquo\;digital data points&rdquo\; that should be tracked and what they mean to your online success.
\nIt&rsquo\;s important to understand where all the data &ldquo\;lives&rdquo\; and develop a way to capture and analyze information to help identify trends (both good and bad)\, which wi ll then help shape the direction of existing and future campaign efforts. This webinar will explore the fundamental reasons for data collection\, re view the various sources\, explain what expectations you should have based on benchmarks and historical comparison\, and then address ways to report and understand what it all means so you can make actionable decisions for improvement.
END:VEVENT END:VCALENDAR