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Wisconsin Credit Union Foundation

Advertising & the New Media Mix: What’s Right for Your Credit Union?

Learn how to assess the allocation of your advertising dollars in today’s fast-paced digital world.

Aug 14, 2018 02:00 PM   -­­  Aug 14, 2018 03:30 PM
CT
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Type of Event
On Demand Webinar

Who Should Attend
  • On Demand
  • Webinars
  • Marketing

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Description

Today’s marketing staff face a big challenge: expanding the member base by reaching across diverse demographics using the optimal marketing mix, often with a limited budget. Learn about today’s marketing trends, media-buying strategies, appropriate messaging, and trackable return-on-investment metrics. This webinar will look closely at traditional media and the advantages of going digital, along with the real data it provides. You’ll be encouraged to rethink your media-buying strategy in a way that makes sense for your institution. Join us to hear about effective member-retention strategies, reexamine your unique market areas, and learn how to attract and retain a new generation of members. This webinar will help you assess the allocation of your advertising dollars in today’s fast-paced digital world.

Learning Objectives

  • The diverse makeup and demographics of today’s accountholders
  • Review traditional marketing media: print, radio, television, direct mail, billboard
  • Digital marketing, terminology, and trends
  • Directory listing management and importance of promoting positive reviews
  • Return-on-investment terminology and formulas used with digital media
  • Campaign trends to help with accountholder acquisition, retention, brand loyalty, and brand awareness
  • The appropriate media mix given your marketing budget and footprint

Speaker

Alexandra “Ali” Mandell, Opportunity Bank of Montana

Investment

$259.00

Live and recorded webinar with download, handouts plus quiz, answer key and training log