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Wisconsin's Credit Unions Unite for Good
Wisconsin Credit Union Foundation

Advertising & the New Media Mix: What’s Right for Your Credit Union?

Learn how to assess the allocation of your advertising dollars in today’s fast-paced digital world.

Aug 14, 2018 02:00 PM   -­­  Aug 14, 2018 03:30 PM


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Type of Event
On Demand Webinar

Who Should Attend
  • On Demand
  • Webinars
  • Marketing



Today’s marketing staff face a big challenge: expanding the member base by reaching across diverse demographics using the optimal marketing mix, often with a limited budget. Learn about today’s marketing trends, media-buying strategies, appropriate messaging, and trackable return-on-investment metrics. This webinar will look closely at traditional media and the advantages of going digital, along with the real data it provides. You’ll be encouraged to rethink your media-buying strategy in a way that makes sense for your institution. Join us to hear about effective member-retention strategies, reexamine your unique market areas, and learn how to attract and retain a new generation of members. This webinar will help you assess the allocation of your advertising dollars in today’s fast-paced digital world.

Learning Objectives

  • The diverse makeup and demographics of today’s accountholders
  • Review traditional marketing media: print, radio, television, direct mail, billboard
  • Digital marketing, terminology, and trends
  • Directory listing management and importance of promoting positive reviews
  • Return-on-investment terminology and formulas used with digital media
  • Campaign trends to help with accountholder acquisition, retention, brand loyalty, and brand awareness
  • The appropriate media mix given your marketing budget and footprint


Alexandra “Ali” Mandell, Opportunity Bank of Montana



Live and recorded webinar with download, handouts plus quiz, answer key and training log