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Webinar Calendar

Our League webinars offer training on topics for all aspects of credit union operations. You'll have the choice to participate in the live webinar only, purchase the recorded webinar or both. Included with all League webinars are the training log, quiz and answer key. 

Download a printable list of upcoming 2019 webinars >>

From time-to-time our webinar calendar will also show webinars from system partners. This is done as a courtesy to further your learning options and you should contact the system partner for details on those webinars.


Federal Requirements for Tech-Based Marketing: Websites, Social Media, Robo Calls & More

Join us to learn the regulatory requirements and best practices to reduce risks, while successfully promoting your institution’s products and services

Mar 07, 2019 02:00 PM   -­­  Mar 07, 2019 03:30 PM
CT
Location


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Type of Event
On Demand Webinar

Who Should Attend
  • On Demand
  • Webinars
  • Operations
  • Marketing
  • IT
  • Compliance

Register

Description

Financial institutions spend significant time and resources marketing to consumers online, including on their smartphones. This webinar will identify common issues and outline compliant use of technology to reach new and existing accountholders. Compliance requirements for electronic advertisements, websites, social media, and email marketing will be examined, including focus on managing UDAAP risks, meeting CAN-SPAM Act requirements, and using the “one click” rule to provide disclosures. Marketing campaigns using text messages, remarketing and retargeting, and auto-dialers will also be analyzed. Join us to learn the regulatory requirements and best practices to reduce risks, while successfully promoting your institution’s products and services.

Learning Objectives

  • Compliance requirements for tech-based marketing
  • When and how the “one-click” rule can be used in electronic advertisements
  • CAN-SPAM Act requirements for email marketing
  • Telephone Consumer Protection Act’s requirements for marketing calls or texts
  • Best practices when promoting online sweepstakes or drawings

Speaker

Steven Van Beek, Esq., NCCO, Howard & Howard Attorneys PLLC

Investment

$259.00