It is a proven fact that the more products and services accountholders own,
the less likely they are to leave. With competition from both traditional and
non-traditional sources increasing at exponential rates, it has never been more
important to gain and retain satisfied accountholders. Because of these and
other market-driven factors, cross selling must become a top priority.
However, cross selling for the wrong reason can do more harm than good! This
webinar will provide tools to empower staff to cross sell effectively and
intelligently. From discovery to delivery, you will learn to increase
accountholder retention while gaining growth opportunities through favorable
- Cross selling: what it is, what it is not, and why it is a must!
- “Accountholder advocate” approach to intelligent cross selling
- Understanding accountholder needs and buying preferences
- Positive impact of
effective cross selling on long-term retention
- Turning accountholders into
your biggest fans – keys to gaining referrals through cross selling
Tim Tivis, Pinnacle Training Group
Live and recorded webinar, handouts, quiz with answer key and training log are included.