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Webinar Calendar

Our League webinars offer training on topics for all aspects of credit union operations. You'll have the choice to participate in the live webinar only, purchase the recorded webinar or both. Included with all League webinars are the training log, quiz and answer key. 

Download a printable list of upcoming 2019 webinars >>

From time-to-time our webinar calendar will also show webinars from system partners. This is done as a courtesy to further your learning options and you should contact the system partner for details on those webinars.


12 Key Elements of an Effective Digital Marketing Strategy

You’ll learn how these “digital dozen” interconnect and complement one another and understand the big-picture components of a successful digital marketing strategy that will put you on the right track.

Oct 24, 2019 02:00 PM   -­­  Oct 24, 2019 03:30 PM
CT
Location


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Type of Event
Webinar

Who Should Attend
  • Marketing
  • Live Webinars

Register

Description

If you’ve been wondering how to take your digital marketing strategy to the next level, this is the webinar for you. It will identify the 12 most popular (and most powerful) digital marketing strategies, and how to best use them to generate results. You’ll learn how these “digital dozen” interconnect and complement one another and understand the big-picture components of a successful digital marketing strategy that will put you on the right track.

Building an effective digital marketing strategy can seem like a daunting task. While the concept of traditional marketing and advertising may be familiar, understanding and properly using the plethora of digital tools to connect with today’s online accountholder is more challenging. Between your website, online advertising, social networking, etc., there’s certainly no shortage of options – but which makes the most sense for your institution? Selecting the right strategy and knowing how to implement it successfully to ensure relevance for your accountholders are critical to success. The best part of a digital strategy is that measuring success is much easier than traditional means… but only if you know what you’re doing!

Learning Objectives

  • 12 key digital marketing strategies and how they relate to the financial industry
  • Ways to build a successful campaign that will measure and track ROI to know what is (and is not) working
  • How each key element can complement and influence the others – making your digital campaigns even more effective
  • Ways to stay top-of-mind with accountholders across multiple digital channels and reinforce your institution’s message

Speaker

Eric C. Cook, WSI Internet Consulting

Investment 

$259.00

Live and recorded webinar, handouts, quiz with answer key and training log are included.