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GENERAL SESSION: How To Win In Today’s Crowded Digital Marketplace

May 08 3:00 PM - May 08, 2020 4:15 PM
May 08, 2020 3:00 PM - 4:15 PM

General Session Description

Fintech and digital payments are transforming the world of financial services, fundamentally reshaping the way people move and manage their money. New technology and competition are having a profound effect on credit unions, challenging them to harness the power of innovation to create meaningful, digital-first member experiences. The new landscape poses both opportunities and risks for credit union leaders, who need to stay on the cutting edge of technology while articulating a redefined value proposition for their members.

The pace of technological change is the fastest it has ever been and, paradoxically, the slowest it will ever be. New technology has lowered barriers to entry and reduced the cost to delight members but has also raised the table stakes of competition and redefined who even is considered a competitor. As the pace at which members adopt new technology accelerates, credit unions need a strategy to ensure they are continuously adapting to exceed member needs and expectations.

Explore studies from Shahar’s experience at PayPal and from the broader ecosystem to develop a framework to understand the driving forces reshaping the payments landscape. Demystify the hype around innovative technologies, like artificial intelligence, providing examples of how credit unions could leverage them to enhance the member experience. Learn how credit unions can reframe disruption as opportunity to stay ahead of the curve in an ever-crowded space.


Shahar Ziv, Senior Director - Global Strategy & Growth | PayPal

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  • General 3F