Eric C. Cook, WSI Internet Consulting
During a successful 15-year banking career, Eric Cook was the driving force behind many of his bank’s
strategic technology initiatives. In 1995, he took his community bank online, making them one of the first
“hometown” banks in the nation with a website. When Eric left banking in 2007, he was regional president
for a Michigan-based, publicly traded community bank.
Today, Eric operates his own digital marketing agency, focused on helping banking-industry clients
connect and engage with their customers online through creative website development and secure
hosting, digital advertising, content marketing, and social strategies. A three-time contributing author to
the best-selling book Digital Minds, he also serves as faculty at several banking schools around the country
where he teaches financial industry professionals how to engage and build relationships online with
today’s digital consumer. Eric combines hands-on experience with state-of-the-art digital marketing
solutions to help clients achieve success online. He’s a national, sought-after speaker on social
technology, digital strategy, and online business trends.