Wisconsin credit unions will benefit in October from a nationwide ad campaign valued at more than $2.8 million that's not costing them or their state leagues a penny.
A narrated video ad about credit unions' great rates for loans and lower fees, as well as their thousands of no-fee ATM locations, will appear on Gas Station TV (GSTV). More than 638 gas stations across the state will show a 15-second spot more than 1,900,000 times, for a total value in our state of $100,804.
The spot concludes with the logo (and web address) for the nationwide credit union finder, ASmarterChoice.org. (Credit unions are encouraged to update their profiles on the site to ensure more consumers can find a credit union they're eligible to join).
GSTV reaches a young audience, 75% of which is between the ages of 18 and 49. Roughly 37% are Millennials. GSTV locations are within five miles of more than 10,000 credit union branches across the U.S.
The campaign covers the week of October 12-18, International Credit Union Week.
The campaign blankets the state (see map, right). The Wisconsin locations are among 17,900 GSTV locations nationally that are airing the ads, for a total of more than 50 million impressions across the U.S.
The campaign has been made possible through strategic partnership your League Services Corp. has formed with CU SolutionsGroup and GSTV.
Participate in a free webinar October 9 at 1 p.m. or October 10 at 3 p.m.
Contact Tara Krejcarek, The League Services Corp's VP Strategic Partnerships, at (608) 640-4090.