WILD - Wisconsin Ideation & Local Development initiative

Solutions & Programs

Credit Union Solutions
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WILD kicks off in Wisconsin

The Wisconsin Ideation & Local Development (WILD) Initiative - formerly known as the Wisconsin Innovation Group - is involving participants and their credit unions in a nine-month process to develop financial products, services and business models that increase credit unions' relevance as Americans' best financial partner.

The effort began in August and continues through the remainder of the year, into 2019.

It is Wisconsin credit unions' commitment to participate actively in the disruptive transformation of financial services while preserving their singular commitment to member financial wellness.

The effort is a collaboration of:

Participants will move from insights to ideation, prototyping, testing, and an official unveiling of homegrown innovation at the 2019 League Annual Convention & Expo.

"You'll go from observing and identifying problems, to the type of innovative solutions that your members can’t clearly articulate today, but when they see them, are going to say, ‘This is exactly what I needed.’"     

-- Elry Armaza, Filene Research Institute

Elry Armaza

What the program does

The program aims to:

Chart new territory
  • significantly impact a credit union's strategy and member service, rather than present a short-term fix.

  • immerse participants in a leadership opportunity that clarifies a vision for their credit union.

  • instill in participating credit unions a deliberate, comprehensive and disciplined approach to innovation.

  • develop new capabilities for innovation that empower teams over the long term.

  • stretch and build internal competencies that continually foster solution-building.

  • help credit unions realize their potential offering REAL Solutions®.

  • strengthen credit unions as promoters of financial wellness in Wisconsin.

Learn more!

Learn more through a free webinar


Contact Josh Roberts League Vice President of System Collaboration & Development at (608) 640-4065.

About the participants

Think differently!The selected participants:

  • Belong to The Wisconsin Credit Union League.
  • Represent credit unions of diverse sizes, geography and fields of membership.

  • Demonstrate leadership, passion and a collaborative spirit.

  • Commit to a nine-month process of engagement, including an innovation showcase at The League's 2019 Annual Convention & Expo.



  • August 10 - Applications and/or nominations due
  • Week of August 27: Participants chosen, notified

  • October 16-17: Innovation Immersion

  • TBD: Prototyping session

  • October – May 2019: ideation, prototyping, testing, and implementation of home-grown innovations

  • May 2019: Wisconsin Innovation Showcase at The League’s Annual Convention & Expo

League Logo

Wisconsin Credit Union League

The League is the trade association for Wisconsin's credit unions – not-for-profit financial institutions that are cooperatively owned by their 3 million members. The League is dedicated to serving Wisconsin's credit unions and promoting the Credit Union Difference. The League helps consumers, the media, legislators and others to learn more about credit unions



Filene Research Institute

is an independent, consumer finance think and do tank dedicated to scientific and thoughtful analysis about issues affecting the future of credit unions, retail banking and cooperative finance. Filene is a 501(c)(3) nonprofit organization. Nearly 1,000 members make the nonprofit’s research, innovation and impact programs possible.

Corporate Central Credit Union Logo

Corporate Central Credit Union

is a federally insured financial cooperative built on the values of commitment to service, fiscal responsibility, and respect for the individual. We cultivate a culture of respect, ethics, teamwork and innovation. We are "Helping Members to be Wildly Successful" by delivering industry knowledge and expertise to help credit unions achieve their strategic objectives and compete in today’s evolving financial services industry. We are motivated to passionately serve our members and strive to learn, create and innovate daily.