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Convention focused on service excellence


More than 470 participants, including 75 first-time attendees, gathered for The League’s Annual Convention in Milwaukee May 7-10 to gain insights to help their credit union thrive. This year's convention theme, "Fostering Service Excellence," highlighted the fundamental action step of our nation’s internal campaign for credit union growth. It was a fun-filled few days of learning, networking and raising funds for some great causes.Image


Convention highlights included:


  • Young Professionals. Close to 100 credit union professionals under age 35 participated, including 20 chosen to "Crash" the event at almost no cost. The group networked and received exclusive presentations on issues relevant to the credit union movement.
    National Credit Union Foundation Executive Director Gigi Hyland urged credit unions to continue outreach that improves individuals' and communities' financial wellness.


  • Regulators' Insights. Office of Credit Unions Director Kim Santos shared perspectives on the regulatory scene as well as issues related to exams.


  • The League's Annual Meeting. League President & CEO Brett Thompson and League Board Chair Jennifer Schilling presented the impact of the NCUA’s Risk-Based Capital proposal on credit unions, the effectiveness of the united League/CUNA system in removing barriers to credit union success and the ongoing value of the system in addressing future challenges. They also cited The League’s work toward launching a new website this fall and the growth of the League’s (free) Young Professionals Program, which now involves 350 participants. The 2013 dues schedule was approved with no changes. The 2014-2015 League Board was introduced.


  • Membership Address. Gigi Hyland of the National Credit Union Foundation cited the Unite for Good effort, an internal campaign aimed at making credit unions Americans’ best financial partner, and the outreach credit unions can pursue toward that end. She cited the need to become integral to the community through collaborations that address local needs, reaching new markets through financial solutions like reality fairs and retirement fairs and pursuing philanthropy, communications and outreach activities that strengthen credit unions’ identity (and advocacy) as drivers of individuals’ and communities’ financial well-being.
    Milwaukee Mayor Tom Barrett (left) presents a proclamation to League President & CEO Brett Thompson citing Wisconsin credit unions' eight decades of service excellence.


  • Education. Convention again offered multiple days of learning value! Topics included service excellence, employment law, using data to drive revenue, the economy, exams, Wisconsin credit unions’ advocacy success, the regulatory scene, linking member satisfaction to wallet share, technology’s impact, issues every board should monitor, transforming service to sales, consumers’ mobile behavior, strategic leadership, shared branching, liquidity risk management, Bank Secrecy Act, credit unions’ exposure to data breaches and much more.


  • Insightful Speakers. Entrepreneur Mike Michalowicz shared ideas for building a personal brand. Corporate leadership trainer Andy Janning urged attendees to apply principles of active listening and demonstrate gratitude. Technology futurist Salim Ismail described the ways technology is revolutionizing the world and financial services. And Consultant Roger Seip led a special networking lunch in which attendees learned and practiced skills for building interpersonal relationships.


  • Exhibition Hall. A total of 227 exhibitors showcased products and services.


  • Conduit Lunch. Close to 70 Members’ Conduit account holders heard an analysis of voter attitudes and the November elections from Marquette University Law School Professor Charles Franklin, a leading national expert in public opinion analysis and a consultant providing election analysis for top national media outlets.
    Green Bay Packer Wide Receiver Randall Cobb (Center) mugged with Young Professionals on Saturday morning.


  • 80th Anniversary. Milwaukee Mayor Tom Barrett addressed Convention delegates, thanking them for the impact they have on the financial wellness of the people in their communities and presented a procalmation to League President Brett Thompson honoring credit unions for their eight decades of service excellence. Later that evening, attendees marked the milestone by sporting some totally radical 80s costumes, joining in a celebratory toast by Brett Thompson and dancing the night away to music from the 1980s following a massive balloon drop. Young Professionals and others showcased their dance moves to the big 80s hit "Thriller."



  • Fundraising. The Wisconsin Credit Union Foundation raffle—as well as separate efforts by Young Professionals—raised funds to help The Foundation promote the growth and health of credit unions and their communities. A separate auction for WCULAF raised additional funds to help pro-credit union allies in government.
    Wisconsin credit unions prepared meals, financial learning kits, greeting cards and more for six charities as part of the Saturday service project.


  • Green Bay Packer Randall Cobb. Green Bay Packers’ Wide Receiver Randall Cobb revealed personal insights, an inside view of pro football, and inspiration for continued community service. He also posed for pictures during a meet-and-greet.


  • Service Project. Attendees helped six local charities as part of a Saturday service project (see photo, right). A toal of 6,732 items were collected and distributed. Check out more results and photos!


Thank you to all those who attended and helped to make our Convention a great success! See if your smiling face was captured as part of this year’s Convention photos on The League’s Facebook page Also, please take just moments to complete this year’s  Convention evaluation.


Our next League Convention will be May 7-10, 2015 at the Kalahari Resort in the Wisconsin Dells. The hotel will begin accepting room reservations as of June 1.

©2005 Wisconsin Credit Union League. All rights reserved.
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