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About The League

Get Recognized with Credit Union Award Programs



Gain recognition for the ways your credit union helps members and your community! By July 19, 2013, enter any one of three awards programs sponsored by The League and CUNA that honor credit unions of several asset sizes for their efforts in outstanding member service, community involvement and youth education.


All first-place winners within their state will advance to compete nationally against other first-place credit union winners in their asset category from around the country. National first-place winners will then be honored guests at the Credit Union National Association's Governmental Affairs Conference in Washington, D.C., in February 2014.


Read about each of the award programs below, download entry forms and see the list of winners from past years. If you have any questions or would like further information on the award programs, contact Chad Helminak at (608) 514-0080.


Not sure which award program you should enter? View the award differentiation chart


Previous Winners

View 2012 state award winners
View 2011 state award winners
View 2010 state award winners
View 2009 state award winners 
View 2011 national award winner and program descriptions


Louise Herring Award for Philosophy in ActionImage

ENTER NOW for recognition in 2013!


Description: This award recognizes credit unions that make extraordinary efforts through their internal services and programs that embrace the credit union difference.

Who should enter: Credit unions could receive an award for programs or policies that demonstrate their commitment to the practical application of the "People-Helping-People" philosophy. Sample Louise Herring Award activities include, but are not limited to:

• Services for members with unique financial needs, such as savings clubs for children or discounts for senior citizens, or other extraordinary efforts to serve the membership.
• Counseling for members facing financial difficulties.
• Educational seminars for members on retirement planning, car buying, budgeting or college financing.
• Efforts to educate members on the credit union difference.


2013 Louise Herring Award entry form, checklist and resources (also includes Dora Maxwell forms)


Dora Maxwell Social Responsibility Award

ENTER  NOW for recognition in 2013!


Description: This award honors credit unions for the charitable work and external programs that benefit their communities.



Who should enter: Credit unions could receive an award for involvement in almost any kind of activity that helps other people or strengthens the structure of a community. Sample Dora Maxwell Award activities include, but are not limited to:

• Helping solve core community problems, such as housing, transportation, hunger, or literacy.
• Food, clothing, or school supply drives for the needy.
• Raising money on behalf of charitable organizations, such as the United Way or Credit Unions for Kids®.
• Helping an organization or agency with events or projects, such as coaching a Special Olympics team.
• Tutoring or reading to students at a local school.
• Sponsoring a community volunteer of the year award.


2013 Dora Maxwell Award entry form, checklist and resources (also includes Louise Herring forms)

Desjardins Youth and Adult Financial Education Awards

ENTER NOW for recognition in 2013!



Description: This award recognizes credit unions for their outstanding involvment in either youth or adult financial education.


Who should enter: Credit unions or chapters/groups of credit unions could receive an award for involvement in almost any kind of activity that raises awareness and marshals resources on behalf of financial literacy. Sample Desjardins Award activities include, but are not limited to:

Youth Programs

  • Classroom presentation series
  • Credit prerequisite course
  • NEFE HSFPP instruction for underserved group
  • Online personal finance curriculum
  • Live group budgeting simulation
  • Special savers or borrowers club
  • Peer-to-peer financial counseling

Adult Programs

  • Group seminar or webinar
  • Online Q&A with expert
  • Instruction of underserved group
  • Presentation series to SEG group
  • Instruction at personal finance events
  • One-on-one financial counseling or credit report review
  • Regular personal finance segment in local media


Looking for additional guidance?

CUNA's national program judges offer advice on preparing your entry in "Secrets to a Winning Entry" (PDF)

Award Entry Forms

2013 Desjardins Youth Financial Education Award entry form (PDF)



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