Chapter Leaders
Melissa Polley, Member Communications Specialist
September 8, 2010
September 2010 Chapter Bulletin

Chapter Bulletin is a monthly publication of The Wisconsin Credit Union League (Communications Department) published September through May. League directors and chapter presidents receive Chapter Bulletin to assist with announcements at monthly chapter meetings. The last three items are intended as talking points for Young Professional Liaisons, but can be used by others if the YP Liaison is not present or if the chapter does not have a YP Liaison.

Please contact if your email address changes.

For more information, contact:
Melissa Polley, Member Communications Specialist
(800) 242-0833, Ext.

Help The League choose its 2011 Annual Convention theme!
The League is asking credit unions to send in theme suggestions for the 2011 Annual Convention, May 4-7 at the Kalahari Resort and Convention Center in Wisconsin Dells. Theme suggestions, which should be three words or less, should be sent to Linda Hale by Sept. 15. The League will select the top five themes, which will then be made available for voting via a poll on The Leagueís website. Voting will run through the end of September. For more information, contact Linda Hale at (800) 242-0833, Ext. 6010.

Earn 21 chances to win up to $2,500 with The Foundation's Ca$h Calendar
For just $10, youíll earn 21 chances to win a total of $2,500 in cash prizes. All you have to do is purchase a Ca$h Calendar for the month of December from the Wisconsin Credit Union Foundation, return the slip attached, and then sit back and wait for your name to be drawn as a winner! The great news is that everyone gets 21 chances to win, which means even if youíve won already, your name will be re-entered throughout the month of December! Donít wait! Only 2,000 calendars will be available. Calendars will be sold at during Chapter meetings and are also available to be purchased in bulk if credit unions would like to sell them to staff. Proceeds benefit Foundation programs. For more information, contact Mary Bliss at (800) 242-0833, Ext. 6002.

Mortgage Lending, Compliance & Asset size roundtables offer huge value for CUs
The League's Roundtables are a great way for credit unions to not only learn more about important issues facing credit unions, but also allows participants to share ideas and network with peers dealing with similar situations at their own credit unions. Roundtables are different from other educational seminars because in addition to an informational session on a specific topic, they also provide an opportunity for attendees to discuss questions and issues that relate specifically to their position or credit union. Upcoming Roundtables include Compliance Roundtable, Sept. 23, Mortgage Lending Roundtable, Oct. 6, Small Credit Union CEO Roundtable, Oct. 20, Large Credit Union CEO Roundtable, Nov. 4, and Midsize Credit Union CEO Roundtable, Nov. 11. For more information or to register, contact Judy Phillips at (800) 242-0833, Ext. 6020.

Directors' Webinar Series makes it easy for Directors to get important guidance
The Directors' Webinar Series is a convenient way for
directors to get guidance in their roles and responsibilities without having to travel because everything is conducted online. The upcoming Oct. 14 webinar entitled "What do CEOs need from their Boards?" will discuss the distinction between the roles of the board and the CEO and how the two can work together to achieve success.

Directors' Conference packed full of relevant topics to help Directors fulfill their role
nhance your credit union directorsí skills as a leader at the Directors' Conference, Oct. 15-16 at Osthoff Resort in Elkhart Lake. This two-day conference will cover topics including changes in the credit union environment, growth strategies, director liability, compliance issues and more!

Share your member stories for a chance to win a trip to Washington, D.C.

The National Credit Union Foundation is again asking credit unions to send in their REAL Member Stories as part of its REAL Member Stories Video Contest. Videos that include comments by a member about the help he or she received could capture national recognition for your credit union, as well as earn a trip to Washington, D.C. for the member and a member of your credit unionís staff! Enter by Oct. 8.

"Local, Loyal, Serving You!" chosen as 2010 International Credit Union Day theme

This yearís International Credit Union Day theme is "Local, Loyal, Serving You!" International Credit Union Day, Oct. 21, is an annual event that celebrates the success and heritage of financial cooperatives. Credit unions can download this yearís art at the World Council of Credit Unions website at

Use FREE Marketing Materials to promote EdVest in your credit union
Remind your members about the important investing opportunity they are provided through EdVest, the state's 529 college savings program. The League has FREE marketing materials available on the EdVest webpage that can help you promote the program. Members can also deduct from this year's taxable state income contributions to an EdVest account of up to $3,000 per child, grandchild, great-grandchild, niece and nephew if the funds are deposited by Dec. 31. Watch for a mailing in the coming weeks with additional resources for promoting the program.

Are you prepared for tax season? Participate in the Free Tax Prep Program

The League is asking credit unions that have previously participated, as well as credit unions with an interest in participating in the Free Tax Preparation Assistance program this year, to contact Jim Drogue at (800) 242-0833, Ext. 6005, to get the process started. The Department of Revenue is already beginning its work to match credit unions to local sites, so itís important to let your credit unionís intentions be known as soon as possible so that we can help get your credit union matched accordingly. The program helps low income people obtain fast, free tax refunds via direct deposit - a low-cost alternative to predatory loans.

Need a little marketing help? Get a complimentary review from League Marketing!
Not sure the marketing materials you're developing are quite what you envisioned? Get some help from League Marketing! For a limited time, League Marketing is offering a complimentary 15-minute review that will provide recommendations for improvement on whatever marketing materials you send their way. For more information, contact or call (800) 242-0833.

Save the date for the The League's State Government Affairs Conference Jan. 25-26
The League's State Government Affairs Conference will be here sooner than you think. Be sure your budget provides for sending at least one representative to the conference. This is Wisconsin credit unions' premier opportunity to build pro-credit union relationships with lawmakers.
If you would like to help others attend this conference, contact The League's Government Affairs Department at (800) 242-0833.

Attend these seminars
The League's October educational sessions will focus on
advertising compliance, BSA for frontline staff, conducting a 2010 ACH audit, telephone collection tips and more. Visit

brass|MAGAZINE welcomes students back with new issue
As high school students around the state return to school this month, they'll also be greeted by a new issue of brass|MAGAZINE whose cover features professional photographer Joey Lawrence. The brass|STUDENT Program, which includes brass|MAGAZINE STUDENT EDITION Ė a
young adult lifestyle money magazine designed to teach high school students about the money side of lifeô, i
s provided to all public high schools in the state thanks to the collective support of Wisconsin credit unions (via the Wisconsin Credit Union Foundation). All credit unions should use The League's sample press release and newsletter article to explain their support for the program to members and the media.

2011Credit Union Youth Week theme announced!
This year's theme for Credit Union Youth Week, April 17-23, will be music, with the slogan Moneyrocks@mycreditunion. And to reflect the Youth Savings Challenge held throughout April, the 2011 Youth Week will have less emphasis of the actual week in April and more on a month-long celebration. While April is still several months away, now is the perfect time to make sure your credit union has budgeted for its 2011 Youth Week and Saving Challenge events.
In 2010, more than 3,800 young people deposited $385,339 in credit union accounts during the Savings Challenge. Thatís $101 saved per participant! Participating Wisconsin credit unions also opened more than 280 new youth accounts.

Money Mission offers credit unions unique opportunity to attract younger members
Looking to attract young members and raise awareness of your credit union? Then look no further than The League Services Corp.'s innovative financial literacy tool, Money Mission. Money Mission is an interactive, web-based simulation designed to educate users on the fundamentals of personal finance. The game, which offers players a chance to win state-level scholarships, will help credit unions form lasting relationships with local high school seniors by introducing area youth to credit unions, driving traffic to the credit union's website and opening a line of communication. To help credit unions reap these many benefits, League Marketing has developed a package of ready-to-use marketing materials that makes it even easier to promote the game. For more information, contact Ben Schweder at (800) 242-0833, Ext. 6026.


The Wisconsin Credit Union League
N25W23131 Paul Road, Suite 500
Pewaukee, WI  53072-5779

(262) 549-0200
(800) 242-0833
Fax: (262) 549-7722

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