To:  Chapter Leaders & League Directors
From:  Christine Henzig, Director of Communications
Date:  March 11, 2013

March Chapter Bulletin


Chapter Bulletin
is a monthly publication of The Wisconsin Credit Union League (Communications Department) published September through April. League directors and chapter leaders receive Chapter Bulletin to assist with announcements at monthly chapter meetings. The last three items are intended as talking points for Young Professional Liaisons, but can be used by others if the YP Liaison is not present or if the chapter does not have a YP Liaison.

Please contact jphillips@theleague.coop if your email address changes.

For more information, contact:
Christine Henzig, Director of Communications
(262) 408-6019


CUNA GAC advances important federal legislation
More than 50 credit union Activists met with members of the Wisconsin Congressional Delegation as part of the CUNA Governmental Affairs Conference, Feb. 24-28 in Washington, D.C.  Credit unions’ top policy priorities were all a part of the discussion including H.R. 688, to increase the member business lending (MBL) cap, H.R. 719, a bill to allow credit unions to access supplemental capital, H.R. 749, to eliminate duplicative member privacy notifications and exam fairness measures. Activists also shared the REAL Solutions Scorecard, which explains the economic impact and social responsibility of Wisconsin credit unions.

Wisconsin's Pat Wesenberg is new CUNA Board Chair
Pat Wesenberg, president/CEO of Central City CU in Marshfield, was elected as Chair of the Credit Union National Association Board of Directors at its meeting during the CUNA Govermental Affairs Conference. Pat, who urged credit unions at the event to boost their advocacy efforts, will be among our featured speakers at The League's May Convention.

Financial Counseling Seminar:  a blueprint to increase sales, service, loyalty, income
Members rely on your expertise to borrow smarter and better manage their finances. Show them the way by attending The League's Member Financial Counseling Seminar April 16 on the CUNA Campus in Madison. Member service reps, collectors, lenders and just about any employee can become a positive life-changer for members with this blueprint that will help you identify opportunity and take action. You'll also grow income and member loyalty! Credit union favorites Lois Kitsch Ken King facilitate. To register, contact Judy Phillips at (262) 408-6020.

Don't miss The League's May Convention!
Convention, set for May 8-11 in the Wisconsin Dells, offers credit unions four full days of learning, netwokring and entertainment for less than you'd expect to pay for one single industry event anywhere else! Visit www.theleague.coop/Convention2013 to register. Get reduced rate lodging by April 8. Highlights include:

  • A fantastic speaker lineup. Speakers include the marketing mastermind for Starbucks and Whole Foods, the social media innovator whose young adult marekting campaign added 100,000 new members to credit unions, a local professor who has analyzed the Greek financial crisis, a top retired Marine Corp Colonel who spent 24 hours aiding the White House's response to the 9/11 terrorist attacks, and the former CUNA Chair Harriet May and current CUNA Chair Pat Wesenberg addressing our theme, "Unite for Good."

  • A Conversation and Meet & Greet with former Green Bay Packer Mark Tauscher.

  • Exclusive sessions for CEOs, Directors and Chairmen. Topics include ALM, the exam process, directors' compliance essentials, Enterprise Risk Management, a Corporate Central update and using consumer insights to drive business success. An exclusive Diretor & Chairmen's Circle offers guidance to help board leaders make the decisions that must be made independent of ths CEO, including risk management, political advocacy, guarding compensation data, liability issues, recruitment and more.

  • Breakout sessions for staff at all levels of operation. Topics include All Things Mobile (alerts, payments, remote deposit & security), engaging young CU employees for life, measuring & magnifying member satisfaction, the latest mortgage lending compliance changes, employment law essentials, getting your message through to Gen Y & Millennials, reducing loan losses, website improvements that yield maximum benefits for the money and an economic update.

  • Great networking & camaraderie. Entertainment & special events include a welcome reception, Charity Golf Open for CMN Hospitals, a Wisconsin Credit Union Foundation raffle, chapter leaders' CMN Hospital recognition breakfast, a special ticketed lunch that showcases the nation's largest & most successful social media effort to capture young adult members, our WCULAF silent auction, Members' Conduit Lunch, Taste of Bavaria winery tour, night at the resort's Kahunaville nightclub and a special ticketed Dinner & Laughs with nationally acclaimed comedian Greg Hahn.

Celebrate Financial Literacy month!
April is financial literacy month. Credit unions will be educating members and their communities on money management as part of Money Smart Week Wisconsin (April 20-27), National Credit Union Youth Week (April 21-27), and the National Credit Union Foundation's "Financially Fit" day on April 3. Please also use The League's sample materials to invite lawmakers to your student branch and share MoneyMission and brass|Magazine with local high school teachers (a sample magazine is being included in every CEO's March League Mail packet. You can also invite local student teams to participate in Asset Builders of America's Finance and Investment Challenge Bowl, a competitive statewide financial knowledge tournament and sponsor a teacher's attendance at the National Institute of Financial & Economic Literacy, a workshop to improve their financial lessons. Contact Chad Helminak for details.

Don't miss these League trainings in April!
Our calendar includes: meeting capital adequacy & contingency requirements, the SAFE Act, cross selling & member retention, wire fraud, escrow rule changes for high-priced mortgages under HOEPA, troubled debt restructuring, compliance rules the front line must know, regulatory update, ACH rules update, member financial counseling, Young Professionals Bootcamp, UCC Article 9 default provisions that secured creditors must know, duties of the board secretary, SBA lending update, ALM interest rate risk update. Register by contacting Judy Phillips at (262) 408-6020.

Popular program helps CUs complete compliance tasks
Twenty-three Wisconsin credit unions are using The League Services Corp's Compliance Specialist program, a staff-sharing program that lets credit unions of any size or budget access expert, league-trained, state-specific compliance help. The service, which taps the compliance resources The League has amassed over decades, has helped credit unions implement workload at a fraction of what it would cost to hire the needed expertise independently. Six more credit unions are soon to begin using the service with interest growing every day; the program will be featured in an upcoming issue of Credit Union Magazine. Contact Jo Whiting at (262) 408-6044.

Create a lasting legacy with a Memorial or Tribute from The Foundation
The Wisconsin Credit Union Foundation offers the option to make a donation in memory of or as a tribute to someone special. The recipient of your thoughtful gift will receive a special card of honor with your name as the benefactor, and will be recognized in The Foundation annual report. Memorial or tribute gifts totaling $500 or more will be recognized at The League Annual Convention. Give a memorial or tribute gift today.

Free webinars explain how Money Mission® can attract younger members
Looking to attract young members? Then use The League Services Corp.'s Money Mission®, an interactive, web-based simulation that educates teens on the fundamentals of personal finance. The game, which offers a chance to win state-level scholarships, introduces area youth to credit unions, drives traffic to the credit union's website and opens a line of communication by which credit unions can create lasting relationships with younger members. Participate in a free webinar April 22 or May 20 to learn more. Contact Ben Schweder at (262) 408-6026.

League names new directors, YP advisors
Two individuals have been elected to represent credit unions on The League Board of Directors. Jack Gill of First Community CU of Beloit will represent Region 2 and Kevin Ralofsky of CitizensFirst CU will represent Region 4. The League Board also elected two Young Professional advisors: Katy Cowdy of Educators CU (a three-year term) and Josh Roberts of Enterprise CU (a two-year term). They were chosen from a pool of 11 candidates who applied. More YPs will be encouraged to serve on League Councils/Committees as those groups reassemble in May.

YPs: don't miss Boot Camp, your chance to CRASH convention!
Young Professionals age 35 and under have two great opportunities: our latest YP Boot Camp set for April 17 in Madison that provides advocacy training and a birds-eye view of the credit union movement, its challenges, opportunities and system partners; and an opportunity to CRASH The League's May Convention with nearly all the costs covered, thanks to sponsorship from the League Services Corp, CUNA Mutual Group and Money Mission®. Twelve CRASHERS will be chosen, with applications due by March 26. But EVERY Young Professional qualifies for our $99 reduced YP registration deal. Questions? Contact Chad Helminak at (608) 514-0080.


The Wisconsin Credit Union League
N25W23131 Paul Road, Suite 500
Pewaukee, WI 53072-5779

(262) 408-6019
(800) 242-0833
Fax: (262) 549-7722
www.theleague.coop
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