This monthly publication replaces the Chapter Bulletin to help you provide announcements at your chapter meeting. It is accessible from the chapter page of The League's website. Produced by The Wisconsin Credit
Union League (Communications Department), this piece updates chapter leaders & League directors on our progress toward a shared vision for credit union success: more consumers see credit unions as their best financial partner. Its goal is 55 million consumers choosing credit unions as their primary financial institution and $20 billion in member benefits by 2023. Please share this news at your chapter meeting; your involvement is crucial to our success!
- Amplify your voice: provide the industry insurance before November
With the November elections quickly approaching, this is an opportune time to support credit union friendly and strategically important candidates' efforts to remain in office or we risk political vulnerability in the next legislative session. Legislators helped us pass advantageous legislation and policy last session. Now it's our turn to return the favor, say thanks, and help them in re-election. As part of a statewide effort to amplify our voice as an industry through political advocacy, immediate Past Chairman of CUNA and Central City Credit Union President Pat Wesenberg, in a letter to credit union presidents earlier this summer, asked each institution to consider how they can contribute to improve the industry's political advocacy. Find out how your credit union contributed to this effort during the first half of the year by clicking here (login required). Chapters, historically, have also been key contributors to supporting credit union political advocacy through support of our Political Action Committee (PAC) for state-level candidates, WCULAF, through events like auctions. Unfortunately, the last two years have seen a decline in Chapters' contributions to credit union political advocacy. Last chapter season, Chapter auctions brought in nearly $3,500 less than two years prior, before the last general election. Consider how your Chapter, your credit union and you can pitch in to be sure the industry has the resources available to support key candidates and have another successful session. Please contact Sarah Wainscott at (608) 514-0086 for more information, questions or to discuss ideas.
- Ask members for a "selfie," plan community events to celebrate 100M CU members
The U.S. credit union movement has surpassed its 100 millionth membership, offering credit unions a great opportunity to engage their members in the celebration and increase the visibility of credit unions. CUNA has developed a website, www.americascreditunions.org, where member "selfies" and comments are putting a "face" on the achievement. CUNA has developed a toolkit to help credit unions seek selfies, speak to media and engage lawmakers, members and others via community outreach.
- brass|MAGAZINE returns to WI schools this fall
For the past five years, The Wisconsin League and Wisconsin Credit Union Foundation have partnered with brass|MEDIA to deliver financially focused classroom resources to teachers statewide. With more than 350 teachers using brass and sponsorship packages to help Wisconsin credit unions personalize it, the time is ripe to engage local students. Read about the program, and use brass to enhance your school/teacher relationships, especially if you have a student branch. Several teachers are still seeking credit unions that can help them implement lessons from brass in the classroom. Credit unions' work in schools is an excellent way to reach and foster loyalty among young, future borrowers as well as gain support from policymakers for doing what is right by consumers. Questions? Contact Chad Helminak at (608) 514-0080.
Fostering Service Excellence
Read more about Wisconsin credit unions' progress achieving our strategic vision.
Questions? Contact Christine Henzig at (262) 408-6019.