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Webinar: Creating a Social Media Policy & Strategy That Everyone Can "Like"


Tuesday, March 4, 2014

2:00 - 3:30 pm CST


Speaker: Eric Cook, WSI Internet Consulting


Whether your financial institution has been using social media for years or is just getting started now the FFIEC has finally issued their formal guidance on social media.


As a financial institution, in a regulated and compliance-focused world, how can you be sure you are spending your time wisely and connecting with your fans, followers, and community while remaining compliant? This webinar will address key policy elements and how to develop a strategy that ensures maximum engagement, while complying with the FFIEC guidelines.



  • Main elements of the FFIEC and their final guidance on social media – and what that means for your financial institution
  • Learn “what’s new” to help you further build engagement with popular social networks like Facebook, LinkedIn, Twitter, and YouTube
  • New social networks that are gaining popularity like Instagram, Pinterest, Snapchat, etc. – are they worth your attention?
  • How to measure your ROE (return on engagement) to determine which efforts are paying dividends and worth continuing
  • Will paid promotion (especially on Facebook) need to be part of your 2014 plan to increase the chances your message will be heard?
  • Ways to leverage your workforce and turn them into a social media salesforce to increase exposure and amplify your message to the rest of the social world

Related Files
Printable Brochure (Adobe PDF File)

Related Links
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