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TeleConference: Potential of the Hispanic Market


Thursday, March 6, 2014

10:00 - 11:00 am CST


Speaker: Mariam DeDios, CEO, Coopera


About the Program

Hispanics are the largest, fastest-growing, youngest and most underserved group in the U.S. With one out of six U.S. residents being Hispanic and one out of two Hispanics being unbanked or underserved, Hispanics are your credit union’s largest growth opportunity. Many times, common misconceptions and objections about Hispanics get in the way of successfully serving this untapped marketplace. Join us as we discuss some of the most common concerns including the documentation status of Hispanics, their product usage and their perceived risk to the credit union. Learn how your credit union can overcome these common objections to successfully implement or enhance your Hispanic growth strategy.

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Printable Brochure (Adobe PDF File)

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