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Grassroots lag in WI as bankers add new tax attack tools

Wisconsin credit unions are using their homepages, Facebook, Twitter and other means to urge their members to contact Congress with the message, "Don't Tax My Credit Union!" And while we are a quarter of the way to our goal of 30,000 contacts to Congress, just THREE Wisconsin credit unions are responsible for HALF of that success. And now, as hundreds of other advocacy groups vie for attention as part of federal tax reforms, the American Bankers Association has launched its own website and social media campaign to eliminate credit unions' tax exemption.


ImageTake action now!


Take two minutes to protect the credit union tax exemption by helping Wisconsin reach our contacts goal. Please:


  • Share the link with your colleagues, friends and family.



  • Schedule in-district visits with your members of Congress during their summer recess.


Credit unions earn their tax status with decades of accomplishments and an unwavering commitment to their members' and communities' best interests. To lose the tax exemption would jeopardize the valued services and $8 billion in annual benefits that American consumers receive because of the income tax-exempt cooperative structure that allows credit unions to put the best interests of people ahead of profit.


Credit unions turned on the heat through social media last week during CUNA's "Don't Tax Tuesday" campaign, which yielded 800,000 contacts to Congress nationwide. That increase in action came in advance of the July 26 deadline for U.S. Senators to submit their tax priorities to Senate leaders who are guiding tax reforms. Credit unions have also used their newsletters and websites to drive members to the grassroots action site,,  
where emails to Congress can be sent in just seconds.


Prominent home page banners (some rotating), online news alerts, and presidents' messages have been used by several credit unions to generate Congressional contacts supporting credit unions' tax status. They include:



But yet, Wisconsin still lags behind other states, placing a distant 20th rank in total contacts made among states fighting to preserve credit unions' tax status. And now, bankers have launched a new websitesocial media campaign and videos (see videos 1, 2 and 3) to derail our effort.


"It will take dedicated advocacy efforts from every Wisconsin credit union to build the consistent and strong stream of contacts we need to cut through the clutter of special interests and counter the banks' efforts," said League VP of Government Affairs Tom Liebe.


"But all the tools and materials needed to do this are either on The League's or CUNA's grassroots resource pages," Liebe added. "We'll be in touch with credit unions over the next several weeks to assist them in engaging boards, staff and members in the fight to protect the future of their financial institution."


Liebe noted that whether or not a tax reform bill passes this session, advocacy now is crucial because the decisions made today are the likely starting point from which tax reform deliberations will continue.

Contact Sarah Wainscott at (608) 514-0086 to report advocacy activities including any contacts made outside the website, or with any questions.


The American Bankers Association launched this website, which includes tools for social media engagement, to urge Congress to eliminate credit unions' corporate tax exemption.

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