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Upcoming League Events


Webinar: Advanced Facebook Strategies for Credit Unions


Tuesday, September 24, 2013


Speaker: Eric C. Cook, WSI Internet Consulting


About the Program

Your credit union has a Facebook page, but are you getting the most out of the world’s-largest social network? With over 1 billion people now part of this global online community, if your strategy is not in tip-top shape, you may not be getting the results you expect for the time spent online.


There have been several changes to the Facebook system over the past year or so. Have you kept up and do you know how to take advantage of them for your credit union? Facebook’s Social Graph, custom apps, contest rules, page layout, and renewed focus on images and graphic content are just a few things Facebook administrators need to know. After this webinar, you’ll understand advanced tactics to ensure the time spent on Facebook is as productive as possible.



  • Facebook’s Edge Rank and how it influences your posts’ likelihood of showing in your fans’ newsfeed (on average only 16% of fans ever see your posts once they’ve clicked the “Like” button)
  • Privacy settings to ensure you are sharing the right information with the right people – which is even more important now that Facebook’s Social Graph makes this information easier to retrieve
  • Elements of Facebook’s advertising platform and the paid promotional opportunities that exist to extend your reach and brand exposure
  • Add-on features to add value to your Facebook page, including the ability to create tabs (apps), cross-post to other social-networking platforms, and generate content ideas to maximize engagement capabilities
  • Measure what’s working (and what’s not) by using Facebook’s Insights analytics
  • Understand the influence Facebook has on your web site by tracking activity using Google Analytics and how your social media efforts impact your overall online results

Related Files
Printable Brochure (Adobe PDF File)

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