Regardless of your role, learn at the best
Convention is the place to build the base of
knowledge that can help your credit union succeed. Whether you're a
lender, marketer, young professional, executive or director, you'll find breakout sessions that will help you in your
daily work—all for less than what you'd pay at a single industry
event anywhere else!
All Things Mobile: Alerts, Payments, Remote Deposit &
Security. More than half of all U.S. mobile consumers now have
smartphones, and 100 million U.S. consumers are expected to use mobile
technology by 2014. Your credit union has unprecedented opportunities to
extend service at a low cost, generate non-interest income and
revolutionize how you interact with members in real-time to deepen your
relationships and earning potential. Lee Wetherington, who guides top
performing financial firms on cutting edge technologies, offers a
roadmap to make the most of mobile technology.
All-Fired-Up for Life or Just for Now? A
growing community of fired-up young people work for credit unions. But
they fall into two camps: one that sees them as a mere stepping stone to
something better and another that sees a lifelong
career enacting positive change. Tim McAlpine, who has led the
country's social media efforts to attract younger employees, volunteers
and members, explains how to spot, nurture and motivate tomorrow's
credit union leaders.
Ten Keys to Member Satisfaction. How do you measure
member satisfaction? What affects it and how can you prevent
dissatisfaction? Why do some dissatisfied members stay while others
leave? What affects members' expectations and how can you exceed them
when they're already lofty? Dr. Moses Altsech pinpoints the ten keys to
making your members loyal for life.
Credit Union Philosophy: A Sustainable Strategy for
Profitability, Differentiation & Outreach. For decades,
only credit unions truly helped consumers of modest means. Now, new
providers are serving them but not for the better. Josh Allison of
Think Cafe' traces credit unions' history to make the
case for credit unions as the preferred provider to meet their needs,
Mortgage Lending Regulations
Review. Kim Alexander of AmeriCU
Mortgage unravels the complicated slew of mortgage lending rules
that have credit unions scrambling to stay in compliance.
2013 Employment Law Update: What Your Credit Union Must Know
and Do. Jo Whiting, Executive Vice President and Chief
Advocacy Officer for The League, has practiced management-side
employment law in private practice as an attorney and worked with
employers like credit unions on HR issues for more than 20
years. Don't do a thing HR-related without her checklist!
Reaching Gen Y & Millenials with a Message They'll
Actually Listen to. Social relevance, not social media,
is the key to attracting today's youth. If you can convey a
purpose for using your credit union beyond just the products being
purchased, you'll not only increase product usage among
youth, you'll cultivate fired-up
young advocates to advance your marketing. Josh
Allison returns to share the award-winning
strategies that marry your mission
& messaging to effectively reach and serve the youth
Who Let the Cows Out? Strategies for Protecting Your Loan
Portfolio from Future Loss. Michael Cochrum of CU Direct
Corporation explains how loan loss projections take you only as far
as you can identify risk. But few credit unions see the most
likely "cows" to escape the barn door. Learn to use your
own past performance as a predictor that's as powerful as credit scores.
You'll broaden your lending opportunity while appropriately accounting
for risk as part of your pricing to increase your loan growth.
Lather, Rinse & Repeat: Arriving at Intelligent
Data-Driven Decisions. Does your website damage your credit
union's credibility? Learn to blend usability indicators and data to
improve your members' navigation. Cathy Night of CUNA Mutual Group
shows how iterative measurement and analysis can help
you focus scarce time and dollars on improvements that will matter
Economic Update. Sanjay Bhasin, Executive VP for
the Federal Home Loan Bank of Chicago, presents an economic outlook that
includes a discussion about key economic drivers.