Marketers' Roundtable highlights member engagement, social
Strategist & author Mark
Arnold will help identify best practices in member engagement
via social media as part of this fall's Marekters' Roundtable Aug. 21 in
Wisconsin Dells. Participants will be encouraged to share their own
challenges, creative strategies and successes.
Marketers and lenders like this are excited to about
Mark Arrnold's ideas for member engagement because of the potential
they see for reaching new markets, including the next generation of
The average marketer knows his or her way around social media
channels like blogs, Facebook, Twitter, YouTube, Pinterest, Web 2.0 and
more. But knowing the tools is just part of the equation. Knowing how to
use them for effective member engagement, relationship building and
income generation is quite another.
Mark Arnold, an acclaimed speaker, brand expert and strategic
planner for credit unions who captured CUNA's National Marketing
Professional of the Year award, will share best practices in using
social media tools strategically to accomplish your credit union's
business objectives. He'll help you:
Understand the capabilities & limitations of
various social media channels
Examine the two "S"s of effective social media:
strategy & staff
Explore the top 10 new technologies
Devise creative strategies for member engagement
via social channels
Incorporate social media into your marketing &
Gain insights from successful credit union case
studies implementing social strategies
You'll put these insights to the test as part of an interactive
exercise challenging you to "Engage or Die."
The afternoon will highlight Wisconsin credit unions' most successful
outreach strategies for creating meaningful relationships with members.
In-school branches, community initiatives and more will offer a
blueprint by which your credit union can bring financial wellness and
service to existing and future members.
If your credit union has a program that has exceeded your
expectations, we want to feature you among our panelists who'll
share the "Top Topics in Twenty"—20-minute synopses detailing your
credit union's steps to success. Share your ideas with Jennifer Esser
at The League.