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Credit unions tap funds for financial education


Two credit unions are applying REAL Solutions® Initiative Grants from the Wisconsin Credit Union Foundation to teach better financial management skills in their communities. A total of $10,000 in grants has been awarded.


Recipients include:


  • STAR Credit Union, Madison. The credit union, which serves young members of the Boys & Girls Club of Dane County, will develop a new website that will better engage its young members, age 7 through high school, in online financial learning and problem solving. The more interactive site aims not only to impart money matters that aren't taught at home – many of the parents of these young members are themselves underbanked or unbanked – but also to encourage return traffic to the credit union to incent continued regular saving. A new laptop computer will also improve the outreach of STAR to more Boys and Girls Clubs to add member accounts and encourage increased account balances, in part through young member testimonials.


  • Park City Credit Union, Merrill. The credit union is using its grant to create marketing materials, purchase a domain name and micro-site, train staff and distribute informational materials to small businesses. The goal is to offer credit union access to entrepreneurs that struggle to access needed business banking services and who are being needlessly gouged for some of the most commonly-used services such as business checking. Radio ads, billboards, printed materials will encourage small companies to improve their financial position by taking advantage of member-ownership in a financial cooperative.


What is your credit union working on to improve financial literacy among members and within the community? Share your efforts with us!

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