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CUNA’s efforts in 2013 strengthened the credit union movement


League-member credit unions receive more than just state-level support from their League for their dues dollar; they’re supported by CUNA, one of the strongest voices shaping politics, regulatory issues and public opinion. And that really matters to the nation's 6,950 credit unions serving 98 million members.


"Our national trade group helps all credit unions thrive," said League President & CEO Brett Thompson. "The scope of what CUNA does is so vast, it's almost overwhelming. Leagues could not accomplish what they do without CUNA. Every credit union is touched by what they, and in turn the Leagues, do to fortify our united movement."Image


For example, in 2013 CUNA:


  • Protected credit unions' tax status by launching the nationwide "Don’t Tax My Credit Union" advocacy campaign. The site has generated 1.3 million page views from more than 550,000 unique visitors. CUNA’s efforts have helped generate more than 1 million contacts on Capitol Hill, mostly by email. It has also yielded 3 million exposures to the DTMCU message on social media and 28 million impressions through online advertising.



  • Testified at Congressional hearings, including on regulatory relief


  • Educated Congresspeople on regulatory relief, housing finance reform, supplemental capital, and business lending



  • Submitted 52 comment letters to help shape regulations


  • Provided weekly regulatory advocacy reports and NCUA Board meeting summaries


  • Held hundreds of meetings with legislators from both parties


  • Attended over 800 political fundraisers this election cycle


  • Captured pro-CU news coverage on Fox News, Bloomberg radio, Huffington Post, U.S. News & World Report, Associated Press, NBC News, CBS Morning Show, Washington Post, USA Today, Wall Street Journal, Yahoo! Finance,, and more.


  • Maintained the (CU-finder) site, that saw 216,603 visits and 160,914 successful searches



  • Posted thousands of daily news articles on CUNA's NewsNow 




CUNA shares its impact each year as part of its Power of Association brochure, and has begun sharing quarterly reports to share more specifics on what it is helping credit unions accomplish. The third quarter update elaborates more on the above achievements.

Read more about the value of League and CUNA membership at

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