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REAL Focus: financial education heats up this summer


Chad Helminak

Even though I've worked for several years with Jim Drogue as part of our REAL Solutions initiative, it's still a big honor to take the helm of the program with his recent retirement.


As VP of Development for The League, I'll continue working with our YP Network and others to foster service excellence and create greater awareness of credit unions' unique value as member-owned cooperatives.

In fact, these are two key action steps of credit unions' internal campaign for CU growth called "Unite for Good." I urge you to review the campaign's action steps and contact me with ideas you may have to advance our collective progress in this national effort.

Our REAL Solutions initiative mirrors the campaign nicely, emphasizing pro-consumer programs, pricing and policies that will compel more Americans to realize credit unions are in fact their best financial partner. To the extent we continue our REAL Solutions effort, and round out what we do with additional steps from the UFG campaign, credit unions will improve operations, become more powerful players on legislative and regulatory issues and grow significantly.


Our Scorecard shows Wisconsin credit unions are leading the way tracking the value they provide members and communities and looking for ways to tell their success stories. Case in point: Superior Choice Credit Union – which received in 2011 a REAL Solutions grant – is the latest Wisconsin credit union honored with a Wisconsin Financial Literacy Award – a testament to credit unions' commitment to do right by consumers. Congratulations, SCCU!

Here are some other opportunities for Wisconsin credit unions:




  • Attend the National Youth Involvement Board's annual conference  July 29-Aug. 1 in San Diego to boost your youth outreach.


  • For just $15, register for training in Stevens Point June 25 to deliver the Rent Smart curriculum


  • By June 30, nominate a teacher for a financial education award that offers a $2,000 top prize







And speaking of Unite for Good, it was just announced as the theme for this year's International Credit Union Day, which we'll be celebrating on October 17.


As always, contact me at (608) 514-0080 if you have any questions.

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