The League Site

Government Affairs Department


ImageTom Liebe, Vice President of Government Affairs


Tom Liebe is The Wisconsin Credit Union League's Vice President of Government Affairs and is part of The League's management team with more than 20 years of experience in government affairs, public relations and business management. He has extensive government and lobbying experience, having worked for seven years as a contract lobbyist with Wisconsin's largest firm, Broydrick & Associates representing Fortune 100 companies, utilities and trade associations. Prior to that, Tom served as an executive in the Secretary's Office in the Wisconsin Department of Agriculture, Trade and Consumer Protection. Previously, he was a legislative staffer serving as a Committee Clerk, Legislative Research Assistant and Legislative Assistant for several influential legislators at the State Capitol.
He serves as the association's lobbying principal and oversees all government relations operations. Operations include training and delivery of programs related to grassrotts development, citizen advocacy, political fundraising, professional lobbying, public relations, and media communications. Tom travels regularly and is a frequent speaker providing sessions on organizing and delivering advocacy programs. A comprehensive government and public relations campaign, along with various other programs designed by Tom, are now the basis for advocacy programs in other states and countries.

He has worked extensively with regulators, lawmakers and financial services professionals in Madison, Washington, D.C. and around the world. He's been a presenter, a moderator and provided training for thousands of financial industry stakeholders in the U.S. and the Moldovan Republic, Dominican Republic, China and Canada, among others.

Tom is passionately dedicated to finding a cure for diabetes and is a Director and Past President of the Board of Directors for the Juvenile Diabetes Research Foundation's Western Wisconsin Chapter. Tom served as a licensed EMT - Intermediate I.V. and certified Emergency Vehicle Operator for the Waunakee Area EMS, as part of emergency response teams offering critical medical assistance and life support to the sick and injured. Additionally, Tom also serves on Waunakee's Plan Commission, Waunakee and Westport Joint Plan Commission, Chairs the Capitol Area Regional Planning Commission's North Mendota Future Urban Development Steering Committee and is a former Public Works Committee member. In addition to enjoying the outdoors with his family, Tom is a member of the National Youth Sports Coaches Association and a certified football and lacrosse coach.
Tom is a graduate of The University of Wisconsin - Madison and a native of Stevens Point. Currently, he lives in Waunakee - just outside Madison - with his wife Shari and three sons Evan, Jacob and Aaron.

To contact Tom call  (608) 514-0082 or email him at



Sarah Wainscott, Government Affairs Specialist

As Government Affairs Specialist, Wainscott is responsible for building political grassroots efforts with the League’s member credit unions and Activists. She is also in charge of raising money for the League’s state and national Political Action Committee funds and conduit accounts, which support credit union-friendly legislators.

Sarah has a bachelor’s degree in political science and communications and a master’s degree in public affairs. She has worked in Washington, D.C. as a Congressional Aide, for an advocacy association and has other government experience having worked in the State Capitol.

To contact Sarah call (608) 514-0086 or email her at