Communication Ensures Opportunity
Our united League/CUNA system emphasizes constant communication by CUNA, Leagues, credit unions and individual activists about the good credit unions accomplish. Appreciation for credit unions as member-owned cooperatives not only accomplishes our legislative and regulatory objectives, but helps credit unions add new members. Telling the credit union story is especially important to appeal to young Millennials who prefer doing business with companies that share their values. It’s also critical to gain more business from existing members.