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The Difference

The Difference impacts public and policymaker perceptions of Wisconsin's credit unions by showcasing how credit unions maximize their People-Before-Profit cooperative potential to meet the needs of members and their communities. There truly is a Credit Union Difference, and through this program we seek to share this difference widely and inspire credit unions across the state to find new and exciting ways to live out their mission!



Our annual scorecard illustrates the positive impact that Wisconsin's credit unions have on Wisconsin families, businesses, local organizations, and the economy as a whole.

PB4P Stories

People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t.

Programs & Partnerships

Programs & Partnerships

The League is invested in creating new programs and partnering with other organizations to help member credit unions better serve their members and communities.

How Does Your Credit Union Put People Before Profit?

"We can get 10 times more results if we let the world know
what the credit union has and is accomplishing." 

- Edward Filene

The Impact of Sharing The Difference 

  • In 2021, a statewide consumer survey revealed that 80% of Wisconsinites approved of credit unions’ corporate tax exemption, up from 45% in 2005

  • Since 2005, statewide credit union membership has grown from 2 million to nearly 3.6 million

  • In a recent survey, 100% of credit union survey respondents indicated that they had provided service to a member who was rejected by a bank for the same service

  • The League's Saver's Sweepstakes® prize-linked savings program--launched in 2018--has saved members over $30 million, with an average account balance of $2,000