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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.



Story Collection

Shipbuilders Credit Union

A “Go-To” Financial Institution

May 19, 2023
  • Above & Beyond Service
A family new to the area was struggling to find the right financial institution to fit their needs.
WESTconsin Credit Union

A New Sense of Self

May 19, 2023
  • Second Chances & Refinancing
A potential new member visited us who appeared depressed. We talked, and I uncovered that he had been unable to get a bank account due to poor credit and needed one because his new job used direct deposit.
Fox Communities Credit Union

Dignity & Respect

May 19, 2023
  • Auto Loans
In the early ‘70s, my parents separated. My mother needed a car because she had four kids at home, but very few dealers paid any attention to her as a single woman
stories_t_heartland credit union

A Plan & A Gentle Nudge

May 19, 2023
  • Second Chances & Refinancing
Two years ago, a member came to us with a credit score in the mid-500s and a number of collection and charged off items.
Altra Federal Credit Union

Every Member Matters

May 12, 2023
  • Above & Beyond Service
I brought my dad in to make a deposit. He needed help with the deposit, and while it was only $10, he was treated like it was $10,000.
Blackhawk Community Credit Union

On the Frontline Against Fraud

May 12, 2023
  • Identity Theft Prevention & Mitigation
We are committed to protecting our members against emerging scams and financial fraud.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

Shouldn’t your money do more for you? Find a credit union that’s right for you!

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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