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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.



Story Collection

WESTconsin Credit Union

Payday Loans with a 400% Interest Rate

Aug 18, 2022
  • Escaping Predatory Lending
We recently had a member visit one of our offices with her grandmother to apply for a consolidation loan, as she was struggling with numerous payday lender loans she took out in 2020 when her boyfriend was sick and unable to work for six months
stories_t_tricounty credit union

Pets Before Profit

Aug 15, 2022
  • Charity & Community Service
We had checked out a foreclosed house property and found a mama cat and her five kittens in the garage with little food and water.
Oakdale Credit Union

Shelter from the Storm

Jun 01, 2022
  • Rainy Day Support
There is still a misconception in mortgage financing about the difficulty of finding financing for singlewide manufactured
stories_t_educators credit union

Member Loyalty Pays Dividends

Apr 18, 2022
  • Paying Dividends
We’ve returned more than $18.1 million to our members over the past five years through our Member Loyalty program, where member-owners who use more of the credit union’s services receive more in return.
stories_t_superior choice credit union

Financially Prepared for Home Ownership

Apr 18, 2022
  • Fostering Financial Literacy
SCCU and LSS Financial Counseling really helped me be prepared financially for home ownership!
Capital Credit Union

Doing the Right Thing

Aug 24, 2021
  • Home Loans
When an employee was assisting a member with an unrelated situation, he noticed that their mortgage with us had an interest rate of 5%, so he asked the member some questions and offered to process a rate modification to lower the rate to 2.75%.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

Welcome to a better way to do money. Open your eyes to a credit union and find one in your community!

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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