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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.



Story Collection

Brokaw Credit Union

Delivery Service for an Elderly Member

Aug 20, 2021
  • Above & Beyond Service
We have an elderly member who has physical mobility limitations, does not drive, and lives a mile from our credit union.
CoVantage Credit Union

I Will Be a Lifelong CoVantage Man

Aug 20, 2021
  • COVID-19 Response
“We’ve been CoVantage members for years with our private loans and savings accounts, long before we mortgaged our business with you. When the state shut down our business, we were extremely worried and were unsure how our bills would get paid."
CoVantage Credit Union

Providing Pandemic Relief to Small Businesses

Aug 20, 2021
  • COVID-19 Response
We recently took advantage of a grant opportunity for CDFIs provided by the Wisconsin Economic Development Corporation (WEDC).
UW Credit Union

Personable & Professional During Difficult Times

Aug 19, 2021
  • Rainy Day Support
A member had recently gone through a divorce and shared her appreciation for staff at one of our branch locations.
UW Credit Union

From Insecurity to Tears of Joy

Aug 19, 2021
  • Fostering Financial Literacy
Initially, she expressed feelings of insecurity about finances, but our staff was able to make her feel comfortable.
County City Credit Union

The Extra Mile for a Stranded Member

Aug 19, 2021
  • Auto Loans
One of our members was in desperate need of help with an auto loan. Her car had died, she had limited income, and she was left stranded without it.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

Welcome to a better way to do money. Open your eyes to a credit union and find one in your community!

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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