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The Difference

People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.

Story Collection

stories_t_prime financial credit union

A Loan Based on Trust & Faith

Dec 01, 2018
  • Second Chances & Refinancing
When one member hit rock bottom over twenty-five years ago he lost everything--including his business and finances.
stories_t_premier financial credit union

Getting a Member Back on Track Every Week for a Decade

Dec 01, 2018
  • Escaping Predatory Lending
An 81 year-old, illiterate member previously used payday lenders and didn't know how much he owed, to whom, and at what interest rate.
Park City Credit Union

Random Acts of Kindness Initiative

Dec 01, 2018
  • Charity & Community Service
We started a random acts of kindness initiative. Our employees in ten Wisconsin counties dream up and carry out ideas.

The Importance of Financial Education & Counseling

Dec 01, 2018
  • Fostering Financial Literacy
We provide financial counseling to members and bring financial education into the community.
stories_t_landmark credit union

A Small Loan After a Storm

Dec 01, 2018
  • Rainy Day Support
Faced with an unexpected need to replace appliances and electronics after their home was hit by a storm, our member knew who to turn to!
stories_t_lacrosse burlington credit union

Saving a Home from Foreclosure at Another Financial Institution

Dec 01, 2018
  • Second Chances & Refinancing
A couple came to us distraught because their bank would foreclose if they didn’t come up with $4,700 in 10 days.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

Welcome to a better way to do money. Open your eyes to a credit union and find one in your community!


Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.