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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.



Story Collection

UW Credit Union

"This Day has Been the Most Amazing Day"

Oct 25, 2018
  • Second Chances & Refinancing
After helping a member set up a HELOC for home improvements and existing credit card debt, this is what she had to say:
stories_t_heartland credit union

Accessible Van Loans

Oct 01, 2018
  • Auto Loans
Two of our members have a daughter with special needs that require her to use a wheelchair.
Verve, a Credit Union

24.6% APR to 5.74%

Sep 01, 2018
  • Second Chances & Refinancing
A couple came to us for a private party auto loan after being denied by their current financial.
Marathon County Employees Credit Union

A Dream Realized

Sep 01, 2018
  • Fostering Financial Literacy
We had a couple come into the credit union that had been paying rent their entire lives.
UW Credit Union

Consolidating Debt

Aug 01, 2018
  • Second Chances & Refinancing
A member was a victim of fraud and came to the branch in Oshkosh to open new accounts.
stories_members first credit union

From the Worst Times to the Best

Apr 24, 2018
  • Serving the Underserved
We worked with an incarcerated member who asked us for another chance to get back on track.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

Shouldn’t your money do more for you? Find a credit union that’s right for you!

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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