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The Difference

People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.

Story Collection

stories_t_tomah area credit union

Incentivizing Saving

Apr 04, 2018
  • Fostering Financial Literacy
We offer an in-school savings program for elementary students.
Guardian Credit Union

Meeting Members Where They're At

Apr 01, 2018
  • Above & Beyond Service
A member’s daughter visited a Guardian branch, asking how she could access her mother’s account, as her mother was hospitalized and unable to withdraw the money necessary to pay her bills.
UnitedOne Credit Union

Saving You Time

Apr 01, 2018
  • Membership Perks
We shortened members' wait times for service to 18 seconds by offering personal teller machines--similar to ATMs with audio and video access to a live teller.
PCM Credit Union

Helping You Get Taxes Back

Apr 01, 2018
  • Home Loans
Our Processing Supervisor noticed there were a lot of members (over 100 mortgages) that were not claiming their Lottery Credit.
stories_t_connexus credit union

"Arrive as a Stranger, Leave as Family."

Apr 01, 2018
  • Rainy Day Support
A member’s husband died suddenly at age 40, leaving her behind with two young children.
stories_t_madison credit union

Making an Exception

Apr 01, 2018
  • Escaping Predatory Lending
A younger member with a good job and good payback history was stuck in a payday loan cycle and had medical debt that she could not afford.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

Shouldn’t your money do more for you? Find a credit union that’s right for you!


Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.